December 2012
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The point of transmedia is to get out a story that... →
Purposeful Storytelling: How Designing With, Instead of For, Promotes Understanding |Technology on GOOD
My theory is that storytelling in the 21st century has an opportunity to be transformative in a way that enables those formerly known as the audience to become collaborators. Thanks to the democratization of tools to create and distribute media, the formerly top-down entertainment industry...
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Data lockers can help people profit from their... →
Many firms help businesses crunch data on their customers. Until recently, few have offered those services to the consumers themselves. Now a number of start-ups are offering “data lockers”, secure online locations where people can gather information on themselves, including their consumption patterns—utility bills, loyalty-card statements, telephone records and so on.
By helping them to...
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Between the birth of the world and 2003, there were five exabytes of information...
– Eric Schmidt, CEO of Google (via inthenoosphere)
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Alistair Rennie: What's the Difference between... →
A major change is taking place in social media these days: Leading-edge companies are moving from “liking” to leading.
Social media has become an extension of traditional paid media with many companies broadcasting messages — from traditional to innovative. The next step will be much deeper as the leaders recognize that social engagement is an opportunity to redefine the client...
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Replay of today’s live, interactive vPanel: How Can Marketers Have More Influence?” on the GBS Livestream Channel.
PANELISTS
Peter J. Korsten IBM Institute for Business Value
Bobby J. Calder Kellogg School of Management, Northwestern University
Martha Mangelsdorf MIT Sloan Management Review
Edward C. Malthouse Medill School of Journalism, Northwestern
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There are a number of new business models emerging in the big data world. In my...
– What a Big-Data Business Model Looks Like - R “Ray” Wang - Harvard Business Review
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Siri Is Shining A Spotlight On Virtual Agents |... →
Siri, Apple’s voice-activated virtual agent (VA), has raised the profile of this technology category. Siri provides the right engagement paradigm: ask a question and get an answer - a right answer. Because of Siri, companies focused on increasing customer satisfaction scores to move the needle on customer loyalty often ask “Why can’t we offer Siri-like experiences on our web or mobile sites...
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A supernova of new data over the past decade is shaping everyday lives across...
– ‘Big data’ transforms our lives and lifestyles | USA Today
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How Can Marketers Have More Influence? →
Join us for a FREE live virtual panel discussion to learn about the obstacles facing chief marketing officers, including control over marketing mix and access to customer data, and how to overcome the obstacles to gain greatest marketing influence and control.
Sign up now and get a free PDF download of the research briefing “The Gap Between the Vision for Marketing and the Reality.”
...
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A look at social business in 2013 →
CIO’s will rise to the forefront of corporate influence; data ownership will be ever important… Rob Howard of Telligent reveals his predictions for a year of social business.
In 2012, social business resounded throughout the business land as companies were beginning to realise the potential of going social. However, 2013 is the year when companies will invest more heavily in social...
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NEA-Backed Omada Health Launches Its 16-Week... →
Last December, Omada Health raised $800K in seed funding from a host of angel and venture investors, including NEA, Aberdare, Kapor Capital, TriplePoint Ventures and Esther Dyson — to name a few. A graduate of Rock Health’s first batch, the startup started out on a mission to take on diabetes (and prediabetes) by leveraging the latest research, design, behavioral science and digital technology.
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Mayor Emanuel Expands Open Data on City Portal... →
smartercities:
Today, the City of Chicago expanded its open data efforts with an executive order by Mayor Emanuel.
“An open and transparent administration makes it easier for residents to hold their government accountable, but it also serves as a platform for innovative tools that improve the lives of all residents,” said Mayor Emanuel, in statement on the city website.
“Chicago’s vibrant...
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With sensors, apps & data, my smartphone is... →
Walking and running centric personalized health devices like Nike FuelBand and Jawbone Up will soon have company in the market place, thanks to Scanadu, which is making a vital health signs monitor, Scanadu Scout. Soon to follow, Scanadu Flu and other gadgets, FDA willing, of course.
If you think the Jawbone Up and Nike FuelBand are changing our perception of personal health, then wait...
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Realtime Analytics For Education: Ontract Wants To Do For Student Data What Mint.com Did For Financial Data http://techcrunch.com/2012/12/07/realtime-analytics-for-education-ontract-wants-to-do-for-student-data-what-mint-com-did-for-financial-data/
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AT&T Unveils Cloud-Based Remote Patient Monitoring... →
AT&T is helping with hospitality, with new Remote Patient Monitoring (RPM) technology. The company plans to deliver cloud-based RPM Software-as-a-Service from Ericsson, helping doctors monitor their patients over video on a tablet connected to the Internet.
This new SaaS provides coaching, reminders and health education to help manage chronic diseases better, so that patients won’t have to...
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Connecting with the connected generation →
The new 2012 IBM Global Student Study clearly demonstrates that college and university students have important capabilities to bring to organizations seeking skills in today’s highly connected world. To benefit from this generation’s wealth of native expertise in social media, however, CEOs will need to clarify their leadership goals and commitments.
All customers, students included, want to be...
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Online Audiences Soar With New Mobile... →
More and more people are consuming content on smartphones and tablets but, until now, the rankings that determine websites’ popularity have largely failed to account for them. This is finally changing as analytics company comScore has formally unveiled a new set of metrics that measure both mobile visits and traditional web traffic at the same time.
Launched this morning, comScore’s “Media Metrix...
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How Papa John's Could Have Saved $250MM →
U.S. Pizza chain, Papa John’s is in trouble— we’re talking serious marinara sauce. Today, trouble is a $250 million class-action lawsuit for sending 500,000 unwanted text messages to their customers through a mass text messaging service. Yikes!
What could Papa John’s have done to…
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This year marks the 35th anniversary of Powers of Ten, and Dec. 15 is the...
– Powers of Ten: How Charles and Ray Eames’ experimental film changed the way we look at Chicago—and the universe. - Slate Magazine
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