“Social marketing, and more specifically authentic engagement at scale, is proving to be the key to unlocking and achieving the brand outcomes marketers are desperate to find in digital. As a result, meaningful budgets are being allocated to social marketing and engagement. Even GM, who famously pulled all their Facebook advertising on the eve of the IPO, continued to spend three times its ad budget on developing earned and owned engagement with consumers via Facebook.”—
We know that cellphones and driving don’t mix. Despite the accidents and known risks, 89% of teens say they reply to a text message or email within five minutes, driving or not. So can the technology responsible for distracting many drivers, also serve to prevent roadway collisions and close-calls?
A new app called DriveScribe turns your phone into a “driving coach.” Aimed in particular at helping those new drivers learn the rules-of-the-road, the app monitors speed, and blocks all texts, updates and calls while the car is in motion. It uses GPS, social media, real-time voice feedback and a jamming function to block texts and calls. The app will tell drivers to slow down if they’re going too fast.
“IBM is running in partnership with police departments across the nation, crunching massive amounts of public information to try to predict where and when crimes will occur. The project, known as CRUSH — Criminal Reduction Utilizing Statistical History — has proven very effective in pilot programs in several American cities, including Memphis, Tennessee, where it been credited with reducing serious crimes by 30 percent and violent crimes by 15 percent”—IBM’s VP of Emerging Technologies Rod Smith talks pre-crime divisions | The Verge (via interestingsnippets)
The potential for AR to impact all elements of our lives is massive: from education to gaming to manufacturing, the world seems poised on the brink of substantial AR adoption – with all associated benefits. Indeed, a recent study by Semico Research predicted that by the end of 2016, revenue produced by the AR Industry will total more than $600 billion. This study also determined that in 2014, approximately 864 million mobile phones will be AR-ready, and in excess of 100 million vehicles will come equipped with AR tech.
You might not realize, however, that major sporting events like the US Open are not only exciting to watch and follow, but are also a living lab for how “big data” can translate into big business. This year, the USTA is using business analytics to improve the experience for everyone: fans, tennis players, event organizers and broadcasters.
We’re all asking the same questions about the 2012 Open. What does Sam Stouser have to do to repeat last year’s women’s victory, or how can past winners Serena Williams and Maria Sharapova reign again? What can we expect from the men’s side? With Rafa Nadal sidelined by injury, will past US Open winners Novak Djokovic or Roger Federer win the men’s title? Or will Andy Murray break through, fresh from winning his gold medal at the Olympic Games in London. How can each of them outplay the others to bring home the trophy?
Answering those questions while connecting tennis fans to the action on the court requires a unique digital experience powered by analytics and cloud computing technologies. By offering deeper analysis and a better understanding of how players are performing and ensuring that USOpen.org can handle peak traffic when website demand picks up, my company is helping the USTA serve up an engaging and interactive experience.
For example, SlamTracker is an online dashboard that serves up statistics and information for every match being played. Not only can fans follow live scores, point by point, but they can click on a point on the match’s timeline for additional details. But most importantly, a SlamTracker feature, “Keys to the Match,” provides insight into what each player needs to do in order to have a higher likelihood of winning. We analyzed 39 million data points covering Grand Slam matches over the past seven years to provide analytic assessments of players and what they need to do to succeed.
To test the system, Watson was first tasked with answering questions taken from Doctor’s Dilemma, a competition for trainee doctors that takes place at the annual meeting of the American College of Physicians. Watson was given 188 questions that i…
The combination of Kenexa’s cloud software, outsourcing, and consulting services with IBM’s enterprise social networking and analytic technologies will benefit companies seeking to drive human capital innovation, productivity, and change from their employees. Via Brainyard.
They beat like real heart cells, but the rat cardiomyocytes in a dish at Harvard University are different in one crucial way. Snaking through them are wires and transistors that spy on each cell’s electrical impulses. In future, the wires might control their behaviour too.
“Josette Rigsby reports that a recent Jaspersoft study supports the general consensus that there is currently a major lack of skilled Data Scientists. She writes, “Business intelligence platform provider Jaspersoft has released a new survey that examines how companies across the globe are using big data analytics. Although many studies indicate the challenge of managing rapidly growing data volumes paralyzes many companies into inaction, Jaspersoft’s research tells a different story. The data shows 62 percent of respondents plan to implement big data solutions in the next twelve months. Jaspersoft’s new big data survey includes 631 respondents from the company’s user community. The survey includes respondents from more than fifteen countries that are primarily employed by companies with less than US$ 10M in revenue (30 percent).”—New Study Shows Lack of Big Data Skills - semanticweb.com
Maybe old dogs do the best new tricks IBM is a 101-year old company, based on the East Coast. It once made typewriters. It still makes mainframes. Its products interoperate with open source technology, but most of its products are anything but free. And many of those products have come through an array of acquisitions the company has made over the course of its history. On top of all that, IBM is a services company, with teams of consultants working around the globe.
Most Big Data startups have a lean team, are just a few years old, based on the West Coast, offer their core technology as open source software running on commodity hardware, and have built their IP organically. Yet IBM is still a major player in the Big Data and analytics world. How can this be when so many of its vital statistics appear counter to playing in the space? Talking to Advani reminded me of several reasons why, and he pointed out some others that were new to me. He helped me connect the dots and then added a few more.
By Martina Koederitz, IBM Germany Country General Manager
At the United Nations’ climate summit in Rio, the German minister of environmental development, Peter Altmaier,created a new word for the English speaking world: Energy-Wende.
Energy-Wende is the shift away from nuclear power toward alternative energy sources like solar energy, wind power and other renewable energies. After the nuclear disaster in Fukushima in March 2011, the German government under Chancellor Angela Merkel decided to phase out nuclear power, which is being followed with great interest by the whole world. “If we succeed in converting the energy revolution, and still remain competitive, then we become a model for the world,” Altmaier added.
“For 2015, we expect the bandwidth that needs to be supported to be 10 times what it was in 2010, and in 2020, 100 times what it was in 2010,” said John D’Ambrosia, chair of new Higher-Speed Ethernet Consensus group that will lay the groundwork for the actual standard.
A big part of the group’s work will be figuring out whether 400Gbps or 1Tbps is a better approach, he said.”—Ethernet’s future: How fast is fast enough? | Internet & Media - CNET News
“We think the opportunity continues to be to use digital technologies to be disruptive to an enormous business stuck decades in the past,” Chase Carey, News Corporation’s chief operating officer, told analysts this year. News Corporation is betting on just that. This month, the company said it would infuse its fledgling education division, Amplify, with $100 million. Amplify, focused on digital teaching and assessment tools, is run by Joel I. Klein, the former New York City schools chancellor. Rupert Murdoch, the chief executive of News Corporation, has said he would be “thrilled” if education were to account for 10 percent of its revenue five years from now.”—Discovery Invests in Digital Textbooks in Hopes of Growth - NYTimes.com
Stethocloud takes a relatively simple approach to replace stethoscopes and targets a common childhood killer.
What do you get when you combine smartphones, cloud computing, and digital medicine? A new era of healthcare that is bringing powerful technological innovations rapidly to the world.
For example, take StethoCloud, a cloud-based service that turns a Windows smartphone into a digital stethoscope. Created by four students from the University of Melbourne, the goal of the team is to enable early diagnosis of an overlooked childhood killer: pneumonia. Using a specially designed microphone called a “stethomic” that plugs into the smartphone’s audio jack and an app that guides users through the proper method for listening to a patient’s breathing, early testing shows promising at accurately detecting the disease.
And it’s expected to cost only $20.
Amazingly, the project only started at the beginning of this year with the first prototype built in February in just two weeks. With backgrounds in both computer science and medicine in developing nations, the team put together the app, cloud service using Windows Azure, and a polished presentation. By April, they were ready with their pitch and their efforts paid off: StethoCloud won the Australian Final of the 2012 Imagine Cup, a student technology competition hosted by Microsoft, in May, and the team advanced to the second round of the worldwide finals.
Improved microbial fuel cell (credit: Oregon State University)
Engineers at Oregon State University have made a breakthrough in the performance of microbial fuel cells that can produce electricity directly from wastewater, opening the door to a future in which waste treatment plants not only will power themselves, but will sell excess electricity.
The new technology developed at OSU uses new concepts — reduced anode-cathode spacing, evolved microbes and new separator materials — and can produce more than two kilowatts per cubic meter of liquid reactor volume — 10 to 50 more times the electrical per unit volume than most other approaches using microbial fuel cells, and 100 times more electricity than some.
This technology cleans sewage by a very different approach than the aerobic bacteria used in the past. Bacteria oxidize the organic matter and, in the process, produce electrons that run from the anode to the cathode within the fuel cell, creating an electrical current.
Almost any type of organic waste material can be used to produce electricity — not only wastewater, but also grass straw, animal waste, and byproducts from such operations as the wine, beer or dairy industries.