What do social media experts do all day?
… [the] crowded free-for-all for eyeballs is the driving factor for an entire industry of social media professionals, a group of internet-savvy, primarily young people charged with mastering media that are so new, most colleges don’t even offer courses on how to use them.
But what these attention wranglers actually do all day remains something of a mystery to those who don’t work in the industry. After all, the allure of social media is that it’s open to anyone who wants to participate. How, then, does one differentiate between an expert and the more than 800 million amateurs who log into Facebook each day?
… while the actual act of pushing out a tweet or posting something on Facebook takes a relatively short period of time, social media managers spend countless hours monitoring the internet in search of trends to chat about and customer comments in need of response.
 (via Huge Social Media Manager Does All Day - Business Insider)

What do social media experts do all day?

… [the] crowded free-for-all for eyeballs is the driving factor for an entire industry of social media professionals, a group of internet-savvy, primarily young people charged with mastering media that are so new, most colleges don’t even offer courses on how to use them.

But what these attention wranglers actually do all day remains something of a mystery to those who don’t work in the industry. After all, the allure of social media is that it’s open to anyone who wants to participate. How, then, does one differentiate between an expert and the more than 800 million amateurs who log into Facebook each day?

… while the actual act of pushing out a tweet or posting something on Facebook takes a relatively short period of time, social media managers spend countless hours monitoring the internet in search of trends to chat about and customer comments in need of response.


(via Huge Social Media Manager Does All Day - Business Insider)

(via ibmsocialbiz)

smartercities:

These Smart Umbrellas Measure Rainfall Data For Meteorologists (And Send It Back To The Cloud) | FastCompany
A team of Dutch scientists wants to use the crowd instead, by turning umbrellas into mini weather-monitoring stations. Every time it rains, smart umbrellas would use sensors to detect falling drops, and then use Bluetooth to send a report to a smartphone app. As people walk around with umbrellas throughout a city during a storm, each app would send in data to a central system where meteorologists could use it to come up with better predictions.

smartercities:

These Smart Umbrellas Measure Rainfall Data For Meteorologists (And Send It Back To The Cloud) | FastCompany

A team of Dutch scientists wants to use the crowd instead, by turning umbrellas into mini weather-monitoring stations. Every time it rains, smart umbrellas would use sensors to detect falling drops, and then use Bluetooth to send a report to a smartphone app. As people walk around with umbrellas throughout a city during a storm, each app would send in data to a central system where meteorologists could use it to come up with better predictions.