Aurasma 3D-I is a platform that visually augments the physical world by inserting 3D objects into everyday settings. Leveraging Aurasma’s powerful image recognition technology, the smart phone’s camera understands what it sees and then seamlessly overlays video, animations and objects. The engaging experience goes beyond the touch screen allowing natural interactions with 3D virtual objects. Without using barcodes, QR codes or tags, Aurasma recognizes over 500,000 real world objects or images.