Where do fashion trends come from? A new IBM investigation of heel heights on women’s shoes demonstrates how social media mavens are using social networks to predict and influence important new fashion trends. Manufacturers and retailers who think that they control the trends need to start paying attention to a new category of influential tastemakers. Visit www.ibm.com/bao for more information.

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  1. planetadesteapta reblogged this from smarterplanet and added:
    Se poarta FARA TOC :-)
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