IBM Targets the Future of Social Media Analytics — GigaOM
IBM announced a new product dedicated to helping customers perform  sentiment analysis of social media data on Thursday, as well as a new  program with the Yale School of Management’s Center for Customer Insight  to train students in advanced data analysis skills. With businesses  increasingly getting hip to social media as a way of connecting with  customers, and with an industry-wide need for analytics skills, both the  product and project are well-timed.
The new product, called Cognos Consumer Insight,  is built upon IBM’s Cognos business intelligence technology along with  Hadoop to process the piles of unstructured social media data. According  to Deepak Advani, IBM’s VP of predictive analytics, there’s a lot of  value in performing text analytics on data derived from Twitter,  Facebook and other social forums to determine how companies or their  products are faring among consumers. Cognos lets customers view  sentiment levels over time to determine how efforts are working, he  added, and skilled analysts can augment their Cognos Consumer Insight  usage with IBM’s SPSS product to bring predictive analytics into the mix.
The partnership with Yale is designed to address the current dearth of analytic skills among business leaders, Advani said. Although the program will involve  training on analytics technologies, Advani explained that business  people still need some grounding in analytic theory and thinking rather  than just knowing how to use a particular piece of software. “I think  the primary goal is for students to learn analytically,” he said, which  will help know which technology to put to work on what data, and how.

IBM Targets the Future of Social Media Analytics — GigaOM

IBM announced a new product dedicated to helping customers perform sentiment analysis of social media data on Thursday, as well as a new program with the Yale School of Management’s Center for Customer Insight to train students in advanced data analysis skills. With businesses increasingly getting hip to social media as a way of connecting with customers, and with an industry-wide need for analytics skills, both the product and project are well-timed.

The new product, called Cognos Consumer Insight, is built upon IBM’s Cognos business intelligence technology along with Hadoop to process the piles of unstructured social media data. According to Deepak Advani, IBM’s VP of predictive analytics, there’s a lot of value in performing text analytics on data derived from Twitter, Facebook and other social forums to determine how companies or their products are faring among consumers. Cognos lets customers view sentiment levels over time to determine how efforts are working, he added, and skilled analysts can augment their Cognos Consumer Insight usage with IBM’s SPSS product to bring predictive analytics into the mix.

The partnership with Yale is designed to address the current dearth of analytic skills among business leaders, Advani said. Although the program will involve training on analytics technologies, Advani explained that business people still need some grounding in analytic theory and thinking rather than just knowing how to use a particular piece of software. “I think the primary goal is for students to learn analytically,” he said, which will help know which technology to put to work on what data, and how.

Notes

  1. digital-monkeys reblogged this from smarterplanet
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  3. jerriann reblogged this from emergentfutures
  4. kevanboyles reblogged this from emergentfutures and added:
    BEING DEVELOPED TO “address the current dearth of analytic skills among business leaders”.
  5. leanthem reblogged this from emergentfutures
  6. bronzevilleit reblogged this from emergentfutures
  7. erazorr reblogged this from emergentfutures
  8. rebeccacoale reblogged this from emergentfutures and added:
    how DO you run analytics on social media? A billion dollar question.
  9. fuchsiabee reblogged this from emergentfutures
  10. suumer-time reblogged this from emergentfutures
  11. changeforge reblogged this from emergentfutures and added:
    Hmmm, I wonder how this will fare
  12. ideatrotter reblogged this from emergentfutures and added:
    IBM Targets the Future of Social Media Analytics — GigaOM IBM announced a new product dedicated to helping customers...
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  15. emergentfutures reblogged this from smarterplanet
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  17. newsreviewz reblogged this from smarterplanet and added:
    IBM Targets the Future of Social Media Analytics — GigaOM IBM announced a new product dedicated to helping customers...
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