Bits meet bite: Check out the connected toothbrush | GigaOM

Want to really embrace the quantitative self? Forget tracking your sleep and start tracking your dental hygiene. Beam Technologies, a year-old startup, is set to introduce a Bluetooth-enabled toothbrush and app that will launch next month. The toothbrush contains a sensor and Bluetooth radio that will send your brushing information to a smartphone app. Later versions will also track how long you spent in certain areas of the mouth and might add some kind of gamification layer to help encourage better brushing. Alex X. Frommeyer, the CEO and founder of Beam, says the Beam Brush should hit shelves in early March and retail for about $50 for the base and $3 for a replaceable brush head. The Android app is ready, and the iOS app should be ready when the toothbrush launches or soon after.