In order to solve contemporary business problems, a big data strategy is needed much more than any one product. As I explained in my prior article, “Curing the Big Data Storage Fetish,” there is a growing understanding among enterprises that solving the big data conundrum can’t just be about acquiring more data warehousing technology. To fully exploit the opportunity presented by big data, a value chain must be created that helps address the challenges of acquiring data, evaluating its value, distilling it, building models both manually and automatically, analyzing the data, creating applications, and changing business processes based on what is discovered. Organizations have to figure out a way to increase analytical capacity, not just raw storage capacity.

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