Why You Have Your Best Ideas When You’re Least Productive | Gizmodo

Researchers have been studying how innovation and creativity varies with circadian rhythms—the natural patterns that make you a morning person or an evening type—and the findings are suprising. A lot of studies have shown that we perform best—or at least, get most done—during peak times in our circadian rhythms when we’re most alert. But the new study, by Mareike Wieth and Rose Zacks, reveals that during the lulls in productivity we’re more easily distracted, and that those distractions can help aid creativity. Their conclusion: you have your best ideas when you’re least productive. 

Why You Have Your Best Ideas When You’re Least Productive | Gizmodo

Researchers have been studying how innovation and creativity varies with circadian rhythms—the natural patterns that make you a morning person or an evening type—and the findings are suprising. A lot of studies have shown that we perform best—or at least, get most done—during peak times in our circadian rhythms when we’re most alert. But the new study, by Mareike Wieth and Rose Zacks, reveals that during the lulls in productivity we’re more easily distracted, and that those distractions can help aid creativity. Their conclusion: you have your best ideas when you’re least productive. 

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