Join IBM for a live interactive discussion about the challenges, limits and new frontiers of understanding customer behavior — sentiment analytics, trend spotting and digital footprints.
Date/Time: Thursday, May 3 from 12-1pm EST
Christopher Frank, VP Global MarketPlace Insights at American Express and Author of Drinking from the Fire Hose
Jennifer Lai, Manager of Intelligent Information Interaction, IBM Thomas J. Watson Research Center
Bill Lee, President of Customer Strategy Group and Executive Director of Summit on Customer Engagement
Mark Matiszik, IBM GBS Associate Partner, Retail eCommerce and Cross-Channel Retailing