Big Data and online video analytics deliver extremely personalized media experiences that benefit both viewers and content publishers. Rather than “killing television,” the shift to mobile, multiscreen video viewing offers entertainment and technology companies a tremendous opportunity to create new and profitable digital distribution models. The key is for those companies to collaborate within a media universe that is changing dramatically, quarter by quarter.
How quickly is this space changing? Three years ago, only 2 percent of video consumption in the U.S. occurred online. Today, that number has jumped to 10 percent. And if current growth trends continue, it will reach nearly one-third by 2015.