IBM launches augmented reality app for grocery stores | VentureBeat
Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips, recommendations, and coupons.
The app is one more example of a creative use of augmented reality, which blends digital data with real-world imagery. The app brings the benefits of digital commerce to traditional brick-and-mortar stores, where 92 percent of retail still takes place, according to market researcher Forrester Research.