Ikea’s Augmented-Reality Catalog Might Be the Company’s Best-Made Product Yet | Gizmodo

We’ve already shared our favorite items from Ikea’s 2013 product catalog, but what we didn’t know was that as of July 31st, the catalog itself will be an interactive product of the latest augmented-reality technology.

iOS and Android users who download the Ikea catalog app, will be able to unlock video features, interactive experiences with products on the page, photo galleries and additional decorating inspiration.

Developed by the creative agency McCann, the AR app is a project that the Swedish build-it-yourself furniture empire has been working on for quite a while, since 2011 when they first expressed interset in bridging the print/digital divide. Linus Karlsson, Global Chief Creative Officer of McCann, explained to Wired that replacing the paper catalog with an entirely digital product wouldn’t make sense, “If you had a magazine that had 211 million copies in circulation, you just would’t end it. That would be crazy.”

With this added digital layer, shopping Ikea’s collection will become a little bit easier—an “X-ray” feature allows you to peer inside cabinets, for example, making a trip to the brick-and-mortar store potentially unnecessary. (Not enough of Ikea’s collection is available for purchase online to cut out a trip to the store entirely.)

Notes

  1. gwenmcgregor reblogged this from smarterplanet
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  4. bvodesign reblogged this from notational
  5. worldinnovationforum reblogged this from emergentfutures and added:
    Does anyone else consider the arrival of the Ikea catalog to be just as exciting as Christmas morning?
  6. futurecurious reblogged this from emergentfutures
  7. de-efe-salerosa reblogged this from emergentfutures and added:
    Ikea’s Augmented-Reality Catalog Might Be the Company’s Best-Made Product Yet | Gizmodo
  8. monkey-w-cymbals reblogged this from emergentfutures and added:
    The longer this company is around…the more impressed with them I become! Thanks for sharing!
  9. towordwithlove reblogged this from emergentfutures
  10. brainfiles reblogged this from emergentfutures and added:
    Augmented reality drives cutting edge ikea catalog.
  11. tygrlili reblogged this from emergentfutures and added:
    For the practice
  12. picsbyjane reblogged this from emergentfutures and added:
    Sweet!
  13. creativecontention reblogged this from emergentfutures
  14. bijoor reblogged this from emergentfutures
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  16. restinoize reblogged this from emergentfutures
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  18. notational reblogged this from emergentfutures
  19. emergentfutures reblogged this from smarterplanet
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  21. thinkthething reblogged this from smarterplanet and added:
    Ikea’s Augmented-Reality Catalog Might Be the Company’s Best-Made Product Yet | Gizmodo (vía smarterplanet)
  22. chrisgaskey reblogged this from smarterplanet and added:
    Technology is awesome, folks. Use it.
  23. smarterplanet posted this

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