Though the total amount of water on this planet has never changed, the nature of that water is changing. Everything from where rain falls to the chemical makeup of the oceans is in flux. Immigration, population growth and climate change are affecting the way we all think about our relationship with the world’s water supply. And by 2050, when the world’s population is expected to peak at about 9.4 billion people, it is conceivable that water could become one of the world’s scarcest and most valuable commodities in the world.

Coming Up Short: What Water Conservation Means for Business · Environmental Leader

Sharon Nunes is the Vice President of IBM Big Green Innovations, a program which oversees development of product and service initiatives regarding the environment.

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