A new global report released today by IBM  and the Saïd Business School at the University of Oxford reveals that most Big Data initiatives currently being deployed by organizations are aimed at improving the customer experience. Yet, despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media. Via IBM News room

A new global report released today by IBM  and the Saïd Business School at the University of Oxford reveals that most Big Data initiatives currently being deployed by organizations are aimed at improving the customer experience. Yet, despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media. Via IBM News room

(via ibmsocialbiz)

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    If you ever wondered where all the data in Big Data came from. I find it very interesting that most companies actually...
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    A new global report released by IBM and the Saïd Business School at the University of Oxford reveals that most
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  12. jeffmarmins reblogged this from futuresagency and added:
    Interesting statistics.
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  17. smarterplanet reblogged this from ibmsocialbiz and added:
    A new global report released today by IBM and the Saïd Business School at the University of Oxford reveals that most Big...
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    Big Data: What generates it.
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