…using social technology as a business tool is unavoidable and, for many, a critical component for success. According to Forrester Research, the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016.
So IBM made some calls—1,160 to be exact—to business and IT professionals to find out how their businesses were adopting, and adapting to, the social side of business. IBM found that across the board, companies are increasing their social technology investments, although it seems the reasons why remain a little foggy.
The survey revealed that while 46 percent of the organizations questioned increased their investments in social technologies in 2012, only 22 percent believed that managers are prepared to incorporate social tools and approaches into their daily practices.”