Online Audiences Soar With New Mobile Measurements: 10 Sites Have 100 Million | CMO.com

More and more people are consuming content on smartphones and tablets but, until now, the rankings that determine websites’ popularity have largely failed to account for them. This is finally changing as analytics company comScore has formally unveiled a new set of metrics that measure both mobile visits and traditional web traffic at the same time.

Launched this morning, comScore’s “Media Metrix Multi-platform” shakes up the existing rankings in some dramatic ways. Music site Pandora, for instance, jumps from #61 on the list to #23 while ESPN jumped four slots to #19.

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