Replay of today’s live, interactive vPanel: How Can Marketers Have More Influence?” on the GBS Livestream Channel.


Peter J. Korsten, IBM Institute for Business Value

Peter J. Korsten
IBM Institute for Business Value

Bobby J. Calder, Kellogg School of Management

Bobby J. Calder
Kellogg School of Management, Northwestern University

Martha Mangelsdorf, MIT Sloan Management Review

Martha Mangelsdorf
MIT Sloan Management Review

Edward C. Malthouse, Medill School of Journalism

Edward C. Malthouse
Medill School of Journalism, Northwestern

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