Google’s recently appointed head of mobile and geolocation Marissa Mayer took the stage Friday afternoon at South by Southwest to discuss how Google’s maps and locations products are paving the way for a more digitally and physically connected future.
“The mobile phone acts as a cursor to connect the digital and physical,” Mayer said during her presentation in which she also discussed Google’s location and mobile products and strategies. She segmented the talk into three sections: fast, fun and future.
Mayer spouted off impressive product stats and the improved speed of Google Maps for Mobile, highlighted how the company is applying Google Street View to art and concluded by hinting at a future when Google marries its fast array of mobile-friendly products — Calendar, Hotpot, Google Maps for Mobile and Goggles — with location to make life smoother. This is what she calls the “power of here.”