Big data is not just about the enterprise. The fact is that every company, from consumer giants like Facebook and Twitter to the fast-growing enterprise companies like Cloudera, Box, Okta and Good Data are all big data companies by definition of the word. Every technology company with a set of engaged regular users is collecting large amounts of data, a.k.a. “big data.” In a world where data is the key to most product innovation, being a “big data” startup isn’t that unique, and honestly doesn’t say much about the company at all.

According to IBM, big data spans four dimensions: Volume, Velocity, Variety, and Veracity. Nowadays, in the worlds of social networking, e-commerce, and even enterprise data storage, these factors apply across so many sectors. Large data sets are the norm. Big data doesn’t really mean much when there are so many different ways that we are sifting through and using these massive amounts of data.

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