It can be hard to get a big, slow company to change its ways. It’s the efforts of courageous intrapreneurs that can change their trajectory. The key is to make your company a place where intrapreneurs can thrive.
Multinational corporations aren’t always known for their agility. Organizational change, product evolution, or rebranding—just some of the many ways in which a business has the potential to flex and move—can be laborious undertakings for companies with millions of stakeholders spread far and wide around the world.
But lately, leading companies are taking a page from the startup book and are beginning to leverage entrepreneurial approaches to drive business value. Dubbed “intrapreneurship” by early adopters, this trend highlights the value of people—the “intrapreneurs”—working from within a company who are accelerating change while continuing to drive business benefits. Economic constraints are forcing even large, established companies to act in a manner akin to the startup phase of much younger organizations; they’re leveraging the creativity and passion of their people to become more dynamic, more innovative, and more agile.