The Social Business: Poor leadership, technology focus will cause most social business efforts to fall short

Gartner study finds that:

  • 80 percent of social business efforts will not achieve their intended benefits through 2015 due to inadequate leadership and an overemphasis on technology .
  • The “push” approach that worked for ERP and CRM rollouts won’t work for social applications — people must…

Notes

  1. tribefire reblogged this from ibmsocialbiz
  2. toastbunny reblogged this from ibmsocialbiz and added:
    By 2016, 50 percent of large organizations will capture and disseminate information through social filtering using...
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  5. wzlomke reblogged this from smarterplanet and added:
    Great article about needing...invest in this area, don’t just play around.
  6. fishandgritz reblogged this from emergentfutures
  7. nakazoh reblogged this from smarterplanet and added:
    日本だけではないらしい。海外のソーシャルメディアって、フェイスブックが頭打ちくらいしか知らないし、ソーシャル自体もあまり知らないや。
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  10. jcbusby reblogged this from emergentfutures
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  12. smarterplanet reblogged this from ibmsocialbiz and added:
    Gartner study finds that: 80 percent of social business efforts will not achieve their intended benefits through 2015...
  13. newsandpictures reblogged this from ibmsocialbiz and added:
    Gartner study finds that: 80 percent of social business efforts will not achieve their intended benefits through 2015...
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  23. app3dtv reblogged this from ibmsocialbiz and added:
    App3d.tv -This is a quality post.Please click on the link.
  24. ibmsocialbiz posted this

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