Telcos’ social future | Telecom Asia
Social networking and social business will continue to change the way we work, communicate and live. It represents a fundamental shift in all aspects of the communication service provider industry. So why is the adoption of social business by CSPs so low? They have been playing in the shallows of social business. The good news is that most are planning to take the plunge.
A recent global study by IBM provides insights into how CSPs are using social business today and sets out the areas of focus and value going forward. The timing is right. Today, roughly one-third of the world’s population is online. And many of these connected users are increasingly using social media tools to shop, spend and share insights. This all has led to an amazing consumer revolution as profound as any seen before. Additionally, every new employee coming into the industry is already a power user of social networking, a capability to be further nurtured and harnessed.