Highlights from the IBM Study, Analytics: The Real World Use of Big Data (by ibmbusinessanalytics)

Mike Schroeck, Partner and VP with IBM Global Business Services, shares takeaways from the 2012 IBM study, “Analytics: The real-world use of big data.” This study, from the IBM Institute for Business Value, and in partnership with the Saïd Business School at the University of Oxford, explores how organizations are leveraging big data to create competitive advantage in the marketplace.

Download the study: www.ibm.com/2012bigdatastudy

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