The endless aisle. The outdoor gear and apparel retailer Moosejaw Mountaineer has 11 retail stores in the U.S., with 80% of sales (70% of in-store) coming from online and mobile commerce . Store associates use iPod touch and mini-iPads to check competitive prices and extend a price match. If a store does not carry what a shopper is looking for, store associates order the item online if it is in the warehouse and ship it to the customer for free.
(via Mobile Commerce Daily - Payments)