IBM Targets CMOs with Cloud Suite Offerings, Adds Social Media Analytics
IBM Social Media on the cloud analyzes social media comments and displays the results in charts and dashboards as part of a monthly, Web based subscription service. Furthermore, it can search blog posts, forums and discussion groups, look for so called hot words that define affinity, and then use that data to inform ongoing campaigns. Business rules, filters and analytics can also be configured to measure and react to new events.

IBM Targets CMOs with Cloud Suite Offerings, Adds Social Media Analytics

IBM Social Media on the cloud analyzes social media comments and displays the results in charts and dashboards as part of a monthly, Web based subscription service. Furthermore, it can search blog posts, forums and discussion groups, look for so called hot words that define affinity, and then use that data to inform ongoing campaigns. Business rules, filters and analytics can also be configured to measure and react to new events.

(via ibmsocialbiz)

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