“Understand the social network not as your new water cooler, but as your new production line.”
Video is the Social CEO Hotspot
More than ever, CEOs are using video to promote their company narratives and connect. In 2010, video was used by only 18 percent of CEOs. Today, the rate of video usage has more than doubled, with 40 percent of CEOs now appearing in corporate videos. Growth in video is nearly evenly divided between CEOs appearing in videos on company websites and on corporate YouTube channels.
“Arms-length involvement puts CEOs in a precarious position. They are making critical judgments about a disruptive technology without much firsthand knowledge. Because they are not immersed in social media, these CEOs are in the uncomfortable position of having to rely on the counsel of less-experienced Gen Y advisors.”
How Social Are Fortune 500 CEOs? 70% have no social media presence. Is there a way to run a social business without one? Via ceo.com
Get the vPanel Webcast Series Bitly Bundle!
Bitly Bundles are a great way to create or curate a collection of links, and we’ve updated ours for the vPanel interactive dialogues we host, including some of the recent ones we’ve held in connection with the 2012 Global CEO Study.
Of course, you can access all the great webcasting and video content in the GBS Video Studio on Livestream.
Shakeups in the C-Suite: Hail to the New Chiefs
A piece of thought leadership from Geoffrey Colon, Vice President of Social@Ogilvy and editor of The Futurist Lab on Tumblr. This piece published in the World Trends & Forecast section of The Futurist Magazine in July/August of 2012 is courtesy of the World Future Society, www.wfs.org
To read, watch or listen to additional thought leadership follow Colon on Twitter @djgeoffe
Highlights from the 2012 Global CEO Study given by from IBM thought leaders. Outperforming CEOs see the world getting more and more open, and driving the need for richer connections among employees, customers and business partners.
CEOs Are Finally Warming Up to Social Media | Mashable
CEO’s are finally embracing social media’s role in engaging business and customers, according to a recent IBM Global CEO Study.
For businesses, social media is currently the least-utilized method for connecting with their audiences. The hierarchy of 
connecting is as follows: face-to-face interactions, websites, channel partners, call centers, traditional media, advisory groups, and then, finally, social media.
However, social media is expected to jump to the number two spot within three to five years — and traditional media will plummet to the bottom of the list — according to IBM’s report of their findings.
Out of the 1,709 CEOs interviewed for the study — hailing from 64 countries and 18 industries — only 16% currently participate in social media. However, that percentage is expected to grow to 57% within the next five years, according to the IBM analysis.
As Mashable previously reported, these numbers coincide with the “conservative optimism” regarding social media engagement for businesses. More than half of business owners (64%) believe in social media as a useful tactic for marketing — they just aren’t willing to jump into it full-force yet.
Social media role in organizations to soar
THE days of chief executives leading organisations from the comfort and privacy of their corner offices are over, according to an IBM study that has found social and online media is fundamentally changing how companies engage with staff and customers. Full article .
“Innovating together with your partners is a win-win for both. At Shell, we not only deal with energy, we also need to focus on challenges such as water and food as they’re all interlinked. That’s why driving innovation together, also across industries, is extremely important.”
Treating customers as individuals? IBM CEO Study says that means call centers should spend more time on phone instead of measuring how quickly a rep can get off the phone. More videos here.
IBM 2012 Global CEO Study: How to understand customers (by IBMIBV)
IBM CEO Study Program Director Anthony Marshall reveals the top ways that CEOs are depending on to get to know and serve their customers better.
Inside the head of a CEO from the UK (by IBM UK Research). Find out what CEOs from all over the world think here.
(via fastcompany)
Sample some of the brief videos highlighting the 2012 IBM CEO Study.
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Date: Wednesday, May 23
Time: 12-1pm ET
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The Social Business: IBM Global CEO study charts the course of more social business
In speaking face-to-face with more than 1,700 CEOs, general managers and senior public sector leaders around the globe, we found these leaders confirming the fact that our new connected era is changing how people engage.
How are CEOs responding to the complexity of increasingly…
