Customers expect more from company leaders.
It is time for leaders in organizations to extend their trust to business units beyond their own. When relationships between top marketers and IT leaders are dysfunctional, the consequences are severe. Here’s what the two leaders should do:
Identify the CMO as the “Chief Experience Officer.” And since customer experience  involves every touch point, the CIO is heavily involved too.
Signal that IT is the strategic partner to marketing. That means more than platform selection and execution.
Agree to work from the same playbook. Agree on access to customer data and speed to market along with security, privacy, and standardization.
Change the skill mixes. Upgrade skills and cross-train.
(via The Dangerous Tension Between CMOs and CIOs - Julia Kirby - Harvard Business Review)

Customers expect more from company leaders.

It is time for leaders in organizations to extend their trust to business units beyond their own. When relationships between top marketers and IT leaders are dysfunctional, the consequences are severe. Here’s what the two leaders should do:

Identify the CMO as the “Chief Experience Officer.” And since customer experience  involves every touch point, the CIO is heavily involved too.

Signal that IT is the strategic partner to marketing. That means more than platform selection and execution.

Agree to work from the same playbook. Agree on access to customer data and speed to market along with security, privacy, and standardization.

Change the skill mixes. Upgrade skills and cross-train.

(via The Dangerous Tension Between CMOs and CIOs - Julia Kirby - Harvard Business Review)

(via ibmsocialbiz)

Cloud services are creating a distinct sense of overlap and a blur of corporate responsibility as CMOs evaluate, acquire, and field extensive new IT capabilities for digital advertising, customer experience management, CRM, and other related functions across a growing set of touchpoints, which now include at a bare minimum traditional media, online media, social media, and mobile devices.  A decade ago, much of the service delivery for these functions would be delegated under the CIO, who would support the marketing department and other groups in their IT endeavors as needed (although largely on IT’s schedule.)
(via A new reality between the CMO and CIO | ZDNet)
Cloud services are creating a distinct sense of overlap and a blur of corporate responsibility as CMOs evaluate, acquire, and field extensive new IT capabilities for digital advertising, customer experience management, CRM, and other related functions across a growing set of touchpoints, which now include at a bare minimum traditional media, online media, social media, and mobile devices.  A decade ago, much of the service delivery for these functions would be delegated under the CIO, who would support the marketing department and other groups in their IT endeavors as needed (although largely on IT’s schedule.)

(via A new reality between the CMO and CIO | ZDNet)

The Digitalization of Healthcare: A Status Report for American Health Information Technology

Speaker/Performer: Michael Minear, CIO, UC Davis Health System

Sponsor: CITRIS (Ctr for Info Technology Research in the Interest of Society)

Michael Minear, Chief Information Officer at the UC Davis Medical Center, is a national leader in health-care information technology. He has an extensive record of leading transformations of large, complex organizations in the use of modern information technology.

More than 1,700 CMOs interviewed by IBM said that the top three forces changing marketing are, in order of importance, the data explosion, the rise of social media, and new choices of channels and devices.

Quote by Jon Iwata, IBM SVP Marketing & Communications. Quote found in an article titled “CIOs and CMOs Partner To Become Co-Designers of the Customer Experience” at IBM’s website for Center for CIO Leadership. Jon Iwata (via horizonwatching)

(via horizonwatching)