Cloud services are creating a distinct sense of overlap and a blur of corporate responsibility as CMOs evaluate, acquire, and field extensive new IT capabilities for digital advertising, customer experience management, CRM, and other related functions across a growing set of touchpoints, which now include at a bare minimum traditional media, online media, social media, and mobile devices.  A decade ago, much of the service delivery for these functions would be delegated under the CIO, who would support the marketing department and other groups in their IT endeavors as needed (although largely on IT’s schedule.) (via A new reality between the CMO and CIO | ZDNet)
Cloud services are creating a distinct sense of overlap and a blur of corporate responsibility as CMOs evaluate, acquire, and field extensive new IT capabilities for digital advertising, customer experience management, CRM, and other related functions across a growing set of touchpoints, which now include at a bare minimum traditional media, online media, social media, and mobile devices.  A decade ago, much of the service delivery for these functions would be delegated under the CIO, who would support the marketing department and other groups in their IT endeavors as needed (although largely on IT’s schedule.)

(via A new reality between the CMO and CIO | ZDNet)

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The Digitalization of Healthcare: A Status Report for American Health Information Technology

Speaker/Performer: Michael Minear, CIO, UC Davis Health System

Sponsor: CITRIS (Ctr for Info Technology Research in the Interest of Society)

Michael Minear, Chief Information Officer at the UC Davis Medical Center, is a national leader in health-care information technology. He has an extensive record of leading transformations of large, complex organizations in the use of modern information technology.

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“More than 1,700 CMOs interviewed by IBM said that the top three forces changing marketing are, in order of importance, the data explosion, the rise of social media, and new choices of channels and devices.”

Quote by Jon Iwata, IBM SVP Marketing & Communications. Quote found in an article titled “CIOs and CMOs Partner To Become Co-Designers of the Customer Experience” at IBM’s website for Center for CIO Leadership. Jon Iwata (via horizonwatching)

(via horizonwatching)

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Why CIOs May Morph Into the Chief Digital Officer - The CIO Report - WSJ

[Irving Wladawsky-Berger]

Irving Wladawsky-Berger

Guest Contributor

Gartner predicts that by 2015, about a quarter of all companies will have created a new seat at the senior executive table–the Chief Digital Officer. Gartner’s prediction is based on the major transformation underway as companies are digitizing both their sources of revenue as well as their services.

The research group said this is happening because “organizations are digitizing segments of business, such as moving marketing spend from analog to digital, or digitizing the research and development budget.”  Also, Gartner says, organizations are digitizing how they service their clients, in order to drive higher client retention. Thirdly, it says, they are turning digitization into new revenue streams. As a result, of these changes, every budget is becoming an IT budget, and the Chief Digital Officer is becoming a logical addition to business leadership.

I had not heard much about the Chief Digital Officer until I read about Gartner’s prediction. But, the more I’ve thought about it, the more I like the concept. Chief Digital Officer succinctly captures the future direction of the CIO role.

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