The More Pervasive the Use of Business Analytics, the Better the ROI - Enterprise Apps Today 
A recent Nucleus Research study shows that, in contrast to most enterprise software deployments, which yield an initially strong ROI that diminishes over time, companies gain a greater ROI as they broaden and deepen their use of analytics.
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The More Pervasive the Use of Business Analytics, the Better the ROI - Enterprise Apps Today

A recent Nucleus Research study shows that, in contrast to most enterprise software deployments, which yield an initially strong ROI that diminishes over time, companies gain a greater ROI as they broaden and deepen their use of analytics.

Image source