Four Ways Enterprise Social Networks Drive Value

ibmsocialbiz:

Despite their promise and potential, enterprise social networks (ESNs) have only received moderate traction. The problem is that most deployments are treated as technology deployments with a focus on adoption and usage. A different way to think about this is that enterprise social networks represent a new way to communicate and form relationships — and because of that, can bridge gaps.

Encourage sharing. Remember how revolutionary email was? It fundamentally changed the way we communicated by reducing the cost/effort and collapsing the time frame and scaling it to include multiple recipients. Social represents a fundamental change, simply because, at its essence, it encourages sharing. 

Capture knowledge. Capturing the collective knowledge of an organization is a daunting task because it includes a wide range of facts, information, and skills gained through experience. Yet few people proactively sit down each day to document and capture their knowledge. ESNs provide an opportunity to do just that, by capturing glimpses of knowledge through profiles, activity streams, and interactions.

Enable action. Having an ESN in place means that operations and processes can begin to change as well. This happens when the day-to-day process changes because the ESN enables new relationships and behaviors that address a gap that prevented actions from being taken.

Empower employees. The last way ESNs drive value is that they empower and embolden people to speak up and join together, as well as gives them opportunities to contribute their skills and ideas.

(Via Altimeter Group)

Big data and social analytics

Commenting on one of the interesting things [that happens] when businesses try to install a new social platform within the enterprise, Marie Wallace made an interesting comparison between these ventures and feeding a hungry child. “You’re feeding it for 18 to 24 months before it learns to speak,” Wallace said, “What we’re trying to do is get the child to grow up faster.”

via ibmsocialbiz:

Source: ZDNet

Move Over Social Media; Here Comes Social Business | Fast Company
IBM is moving itself and its clients well beyond social media into a new  era of collaboration, insight sharing, and lead generation it calls  social business.
It takes extraordinary chutzpah to promote a vision before it can be  fully realized by your audience let alone your company. IBM did just  that in 1997 when it introduced the notion of e-business. Fourteen years  later, it is doing it again with a concept they call socialbusiness.  Given its prescience about e-business, a concept that radically  transformed how companies buy and sell their products, it is hard to  dismiss their latest idée fixe.
That said, getting your arms around this grandiose idea is not easy. Ethan McCarty,  Senior Manager of Digital and Social Strategy at IBM, spent the better  part of an hour with me explaining the ins and outs while providing  specific examples of how IBM is testing various social business  approaches both internally and externally. In the end, I came away with  these seven reasons why just about every company should be thinking  about becoming a social business.

Move Over Social Media; Here Comes Social Business | Fast Company

IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business.

It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience let alone your company. IBM did just that in 1997 when it introduced the notion of e-business. Fourteen years later, it is doing it again with a concept they call socialbusiness. Given its prescience about e-business, a concept that radically transformed how companies buy and sell their products, it is hard to dismiss their latest idée fixe.

That said, getting your arms around this grandiose idea is not easy. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM, spent the better part of an hour with me explaining the ins and outs while providing specific examples of how IBM is testing various social business approaches both internally and externally. In the end, I came away with these seven reasons why just about every company should be thinking about becoming a social business.

IBM Connections - Android Market
IBM® Connections is social software for business. It enables you to build a network of colleagues and subject matter experts, and then leverage that network to further your business goals. With its integrated suite of tools, you can share and discuss ideas, work collaboratively on presentations or proposals, plan and track project tasks, and much more. IBM Connections is a web application that is deployed on a company intranet to promote collaboration within the company. The IBM Connections mobile application extends access to company data to employees who are on the go.

IBM Connections - Android Market

IBM® Connections is social software for business. It enables you to build a network of colleagues and subject matter experts, and then leverage that network to further your business goals. With its integrated suite of tools, you can share and discuss ideas, work collaboratively on presentations or proposals, plan and track project tasks, and much more. IBM Connections is a web application that is deployed on a company intranet to promote collaboration within the company. The IBM Connections mobile application extends access to company data to employees who are on the go.

Can Business Become Social?
Catch the Replay
A  social business is collaborative, networked and agile.     Tools for achieving that abound, but are organizational cultures   ready?   Companies have already begun to employ social tools and  techniques  to  their marketing and customer service efforts.  But can  they  transform  how they think and work to extend social innovations  into  other key  areas of operations and management such as supply  chain,  talent  management, product development and even business  strategy?  On Thursday, June 30th at 12:30pm EST, IBM will host a live online discussion on the IBM GBS Livesteam Channel with social business luminaries that will discuss the viability and   challenges of businesses becoming socialized.  Joining this discussion   are:John Jordan -  professor of IT Strategy at Penn State and expert on global business  model innovation and human-centric information fusionElizabeth Lupfer - Chief Blogger at The Social Workplace and HR Technology for VerizonSara  M. Roberts - President & CEO, Roberts Golden Consulting  and Author  of Light   Their Fire: Using Internal Marketing to Ignite Employee  Performance  and  Wow Your Customers
Paul  Beaulieu - Associate Partner IBM Global Business Service’s  Interactive  team  where he designs, develops and implements social  media, social   computing and other customer experience strategies

Can Business Become Social?

Catch the Replay

A social business is collaborative, networked and agile. Tools for achieving that abound, but are organizational cultures ready? Companies have already begun to employ social tools and techniques to their marketing and customer service efforts. But can they transform how they think and work to extend social innovations into other key areas of operations and management such as supply chain, talent management, product development and even business strategy?

On Thursday, June 30th at 12:30pm EST, IBM will host a live online discussion on the IBM GBS Livesteam Channel with social business luminaries that will discuss the viability and challenges of businesses becoming socialized.  Joining this discussion are:

John Jordan - professor of IT Strategy at Penn State and expert on global business model innovation and human-centric information fusion

Elizabeth Lupfer - Chief Blogger at The Social Workplace and HR Technology for Verizon

Sara M. Roberts
- President & CEO, Roberts Golden Consulting and Author of Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers

Paul Beaulieu - Associate Partner IBM Global Business Service’s Interactive team where he designs, develops and implements social media, social computing and other customer experience strategies

Can Business Become Social?
A  social business is collaborative, networked and non-hierarchical.    Tools for achieving that abound, but are organizational cultures  ready?   Companies have already begun to employ social tools and techniques  to  their marketing and customer service efforts.  But can they  transform  how they think and work to extend social innovations into  other key  areas of operations and management such as supply chain,  talent  management, product development and even business strategy?  On Thursday, June 30th at 12:30pm EST, IBM will host a live online discussion on the IBM GBS Livesteam Channel with social business luminaries that will discuss the viability and  challenges of businesses becoming socialized.  Joining this discussion  are:John Jordan -  professor of IT Strategy at Penn State and expert on global business  model innovation and human-centric information fusionElizabeth Lupfer - Chief Blogger at The Social Workplace and HR Technology for VerizonSara  M. Roberts - President & CEO, Roberts Golden Consulting  and Author  of Light  Their Fire: Using Internal Marketing to Ignite Employee  Performance and  Wow Your Customers
Paul  Beaulieu - Associate Partner IBM Global Business Service’s  Interactive  team where he designs, develops and implements social  media, social  computing and other customer experience strategies

Can Business Become Social?

A social business is collaborative, networked and non-hierarchical. Tools for achieving that abound, but are organizational cultures ready? Companies have already begun to employ social tools and techniques to their marketing and customer service efforts. But can they transform how they think and work to extend social innovations into other key areas of operations and management such as supply chain, talent management, product development and even business strategy?

On Thursday, June 30th at 12:30pm EST, IBM will host a live online discussion on the IBM GBS Livesteam Channel with social business luminaries that will discuss the viability and challenges of businesses becoming socialized.  Joining this discussion are:

John Jordan - professor of IT Strategy at Penn State and expert on global business model innovation and human-centric information fusion

Elizabeth Lupfer - Chief Blogger at The Social Workplace and HR Technology for Verizon

Sara M. Roberts
- President & CEO, Roberts Golden Consulting and Author of Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers

Paul Beaulieu - Associate Partner IBM Global Business Service’s Interactive team where he designs, develops and implements social media, social computing and other customer experience strategies

Enterprise 2.0 Is Growing Up - WSJ
Social networking tools keep flowing into large companies, but the road map for implementation is still on the drawing board.
The business opportunity continues to lure major software companies,  as indicated by the fact that Adobe, Avaya and Oracle set up booths for  the first time at the Enterprise 2.0 Conference,  now in its seventh year. They joined other big players such as IBM,  Microsoft and Cisco at the Boston event this week along with  venture-backed companies such as Jive Software.
While most big organizations have some Enterprise 2.0 users companies  adopting such tools wholesale are still a minority, said one of the  leading authorities on the trend, Andrew McAfee, principal research  scientist at the Massachusetts Institute of Technology. The big  opportunity, he said in an interview, is to standardize the technology  and bake it into the enterprise.

In a keynote address at the conference, McAfee identified a potential  threat to Enterprise 2.0: bosses who still subscribe to the heads-down,  cubicle mentality, and the technology behind Watson, IBM’s  Jeopardy-playing computer. Watson’s ability to process unrelated data  will enable such executives to extract all sorts of useful information  about employees working in isolation without the need for social  networking.

Enterprise 2.0 Is Growing Up - WSJ

Social networking tools keep flowing into large companies, but the road map for implementation is still on the drawing board.

The business opportunity continues to lure major software companies, as indicated by the fact that Adobe, Avaya and Oracle set up booths for the first time at the Enterprise 2.0 Conference, now in its seventh year. They joined other big players such as IBM, Microsoft and Cisco at the Boston event this week along with venture-backed companies such as Jive Software.

While most big organizations have some Enterprise 2.0 users companies adopting such tools wholesale are still a minority, said one of the leading authorities on the trend, Andrew McAfee, principal research scientist at the Massachusetts Institute of Technology. The big opportunity, he said in an interview, is to standardize the technology and bake it into the enterprise.

In a keynote address at the conference, McAfee identified a potential threat to Enterprise 2.0: bosses who still subscribe to the heads-down, cubicle mentality, and the technology behind Watson, IBM’s Jeopardy-playing computer. Watson’s ability to process unrelated data will enable such executives to extract all sorts of useful information about employees working in isolation without the need for social networking.

The Adaptive Social Business Framework - Search Engine Watch
Linear approaches to enterprise collaboration and/or social CRM aren’t pragmatic or realistic. Organizations looking to implement  either customer-facing or employee-facing social initiatives (a.k.a.  enterprise 2.0 and social CRM) need an adaptive social business  framework.
Months of interviews with clients and organizations, case study  research, and observations has led to the development of the following  social business framework.
…
Why an Adaptive Social Business Model is Needed
The trouble with many social business models today is that they don’t  allow room for adaptation and manipulation; they put organizations into  a box and expect them to move in a linear way to get to their goal, not  being able to move forward until each preceding step is completed.
Problem is, every organization has different needs in different  areas. The point of developing something like this is to address and  show the common elements among organizations that are investing in  social business while allowing the flexibility of every organization to  focus on the necessary areas.

The Adaptive Social Business Framework - Search Engine Watch

Linear approaches to enterprise collaboration and/or social CRM aren’t pragmatic or realistic. Organizations looking to implement either customer-facing or employee-facing social initiatives (a.k.a. enterprise 2.0 and social CRM) need an adaptive social business framework.

Months of interviews with clients and organizations, case study research, and observations has led to the development of the following social business framework.

Why an Adaptive Social Business Model is Needed

The trouble with many social business models today is that they don’t allow room for adaptation and manipulation; they put organizations into a box and expect them to move in a linear way to get to their goal, not being able to move forward until each preceding step is completed.

Problem is, every organization has different needs in different areas. The point of developing something like this is to address and show the common elements among organizations that are investing in social business while allowing the flexibility of every organization to focus on the necessary areas.

The Social Business | IBM for iPhone, iPod touch, and iPad on the iTunes App Store
Building on the launch of the Smarter Planet iPhone app for iPhones, iPads and iPod Touch, our second app — The Social Business — is now available in the App Store. It focuses on the ways in which every facet of business — from training and product development to customer service and internal collaboration — is ripe for innovation and integration.
Of course, both Smarter Planet and The Social Business apps are available for Android phones, as well as other smartphones through our listings on GetJar.

The Social Business | IBM for iPhone, iPod touch, and iPad on the iTunes App Store

Building on the launch of the Smarter Planet iPhone app for iPhones, iPads and iPod Touch, our second app — The Social Business — is now available in the App Store. It focuses on the ways in which every facet of business — from training and product development to customer service and internal collaboration — is ripe for innovation and integration.

Of course, both Smarter Planet and The Social Business apps are available for Android phones, as well as other smartphones through our listings on GetJar.

Is The Enterprise Really Transforming Into A Social Business? - Rawn Shah - Connected Business - Forbes
The argument I put forward was that we still have the same basic structure in companies—HR departments, PR teams, Marketing teams, the IT organization, and so on—so it didn’t seem apparent that the enterprise itself had changed. In response, I heard others describe that how people view their interactions with others in the organization, and the culture has changed, as they see it.  

Rawn Shah is an expert in collaboration and social computing methodologies within organizations and on the Web. He is a business transformation consultant in the Social Software Adoption team in IBM where his primary responsibilities involve measuring and determining the business value of collaboration technologies.

Is The Enterprise Really Transforming Into A Social Business? - Rawn Shah - Connected Business - Forbes

The argument I put forward was that we still have the same basic structure in companies—HR departments, PR teams, Marketing teams, the IT organization, and so on—so it didn’t seem apparent that the enterprise itself had changed. In response, I heard others describe that how people view their interactions with others in the organization, and the culture has changed, as they see it.  

Rawn Shah is an expert in collaboration and social computing methodologies within organizations and on the Web. He is a business transformation consultant in the Social Software Adoption team in IBM where his primary responsibilities involve measuring and determining the business value of collaboration technologies.

Take InformationWeek Analytics’ Enterprise 2.0 Survey

Steve Wylie

My colleagues at InformationWeek Analytics are doing some important research on Enterprise 2.0 applications and I’d like to personally invite the Enterprise 2.0 community to take part.  Please see the note below from InformationWeek.com Editor-in-Chief, Alex Wolfe.

Smarter Leaders vPanel | Ready for the Social Workplace?

Catch the new 15-minute highlights version of our interactive webcam panel: Experts from the Center for Creative Leadership, the Sovos Group and IBM explore how social computing is transforming the way employees collaborate and work together. Live on the IBM New Intelligence Channel


Description: The 2010 IBM Global Chief Human Resource Officer Study found that despite the emerging importance of tapping into insights of employees who are spread across functions and around the globe, the majority of organizations struggle to effectively collaborate and share knowledge. This virtual panel explores how the hyperconnectedness of social computing is transforming how people work and collaborate across organizations small and large.

Panelists:

  • Jennifer Okimoto, Associate Partner, IBM Strategy & Transformation, Organization & People
  • Sameer Patel, Partner, the Sovos Group, Enterprise 2.0, Organizational Leadership & Collaboration Strategist
  • Dr. Jennifer Deal, Research Scientist, the Center for Creative Leadership
  • Josip Petrusa, Gen Y blogger and marketing thinker

About the Smart Leaders vPanel Series: vPanels are webcam-based interactive webcasts to foster dialogue between thought leaders and viewers. Subscribe to the series to sample past discussions and to be alerted to new ones. And visit Smarter Leaders Mobile on your smartphone for an integrated view of content about next generation leadership from Tumblr, Twitter, YouTube and more.

Why IBM Could Be Bigger Than Facebook in Social Media | Fast Company
Last week IBM announced a new software portfolio that is the clearest indication yet that social media has truly changed the business landscape.

Why IBM Could Be Bigger Than Facebook in Social Media | Fast Company

Last week IBM announced a new software portfolio that is the clearest indication yet that social media has truly changed the business landscape.