Startup Creates Modern Emergency Alert System for Mobile
We’re taught early in life to call 911 (substitute your country’s emergency contact number) during an emergency. It’s simple and easy to remember. But with the advent of sophisticated mobile devices that support multitasking and location-tracking, is this emergency response system in need of a technology makeover?
Newly launched startup Guardly and its CEO Josh Sookman believe so. Guardly is a mobile personal safety service that works on the iPhone, and soon Android and BlackBerry, to give the mobile user a one-tap way to contact 911 and friends and family, as well as transmit the user’s location, simultaneously.
“It takes eight taps to dial 911 on the iPhone,” Sookman says. Should the Guardly user place the app in the device’s dock, that process is reduced to three taps, he says.
Here’s how Guardly’s more intricate response system works: When a user clicks “Send Alert” in the app, he or she puts Guardly’s personal safety service into motion. First comes a five-second countdown timer that vibrates with every second that passes. When the countdown hits zero, the user’s default group is notified and, depending on the user’s preferences, a call is placed to 911.