Apple and IBM Team Up to Push iOS in the Enterprise | Re/code
Apple and IBM today announced a broad partnership to help companies deploy wireless devices and business-specific applications to run on them.
The combination brings together two historical competitors — who decades ago struggled to dominate the nascent market for personal computers — on the next wave of computing in business: Mobile devices with access to complex data running in the cloud.
In an interview with Re/code at Apple’s headquarters in Cupertino, Calif., Apple CEO Tim Cook and IBM CEO Ginni Rometty described the tie-up as one that only the two companies could deliver.
“If you were building a puzzle they would fit nicely together with no overlap,” Cook said of the relationship. “We do not compete on anything. And when you do that you end up with something better than either of you could produce yourself.”
Calling Apple the “gold standard for consumers,” Rometty said the team-up will allow the two giants to address significant opportunities facing large businesses. “We will get to remake professions and unlock value that companies don’t yet have,” she said. “We’re addressing serious issues that before this had been inhibiting deployment of wireless in the enterprise.”