New York hires a ‘chief digital officer’
After a high-profile search that began over six months ago, New York City has hired new media entrepreneur Rachel Sterne as its first “chief digital officer.”
It’s the latest major move made by the administration of Mayor Michael Bloomberg, himself a billionaire entrepreneur, to shove the establishment-heavy Gotham into the 21st century.
Sterne’s job won’t involve wrangling the scores of small tech start-ups that have popped up like mushrooms in the city over the past few years. Rather, her focus will be to help the city government use digital technology to better communicate with residents, work to bring social media and other new tools into municipal agencies, negotiate partnerships, and serve as a representative of the technology community to the government. One early task will be making the city’s official Web site, NYC.gov, more user-friendly and resource intensive.
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