Nestle is out to boost its share of the global breakfast cereal market with a dose of augmented reality supplied by French technology firm Dassault Systemes.
A marker printed on 26 million Nestle cereal boxes being sold in 53 countries lets people with Web cameras linked to computers play an augmented reality game starring the main character of the animated film “Rio.”
Players must lead an animated blue parrot named “Blu” to a big bowl of cereal on screen using the marker from the back of the cereal box.
Webcams read the marker and picture it on screen as a cup that players use to leave a trail of cereal bits for Blu to follow along a path to a giant bowl.
The game built by a 3DVIA branch of Dassault Systemes was not released in the United States, but it was on display at a Web 2.0 Expo that wrapped up on Thursday in San Francisco.
Source: Agence France-Presse