IBM's business analytics selected by Papa Gino's to understand customers

Papa Gino’s selected the IBM software for on-time, anywhere pizza deliveries in 30 minutes or less, as food ordering capabilities are now available through a new iPhone application. Financial details of the selection were not available.

These business analytics have reportedly given Papa Gino’s increased visibility into the performance of its online customer loyalty campaign, which has recently shown a 50% increase in the total of an average order.

The company now has the ability to compare this and other performance data from all of its marketing and promotions activities with pizza sales and frequency of transactions and then measure them against the company’s performance goals.

Now, as a result, Papa Gino’s can tailor its mobile commerce campaign more effectively to help increase both the average ticket price as well as ordering frequency, IBM said.