Profitero named 2011 IBM SmartCamp London winner

Profitero has been named as the winner of the 2011 IBM SmartCamp London award. They help retailers maximise profits by analysing online competitive information on thousands of products and dozens of competitors, helping to build smarter retail solutions.

Profitero was selected from more than 80 entries and won due to its outstanding technology, innovative business plan and alignment with IBM’s Smarter Planet strategy. They will receive three months of mentoring from IBM and go on to square off against other SmartCamp winners from around the globe to compete for the title of “IBM Global Entrepreneur of the Year.”

Today, 83 percent of midmarket CIOs surveyed by IBM have identified analytics, the ability to extract actionable insights from “Big Data” as their top-priority investment area. Profitero represent a new generation of entrepreneurs who are entering the market with technology and business model designed to capitalise on this trend.