Enterprise Needs Social Software Standards, IBM Says - The BrainYard - InformationWeek

Next week’s IBM-sponsored W3C Social Business Jam will seek Enterprise 2.0 progress.

IBM believes social software needs to do more to adopt, promote, and enhance standards for enterprise collaboration and is sponsoring a World Wide Web Consortium event to promote the state of the art.

The W3C Social Business Jam will be held as a series of online meetings conducted over the course of three days, Nov. 8-10. Kevin Cavanaugh, vice president for business and technology strategy with IBM Collaboration Solutions, said standards are important for what IBM sees as the basic elements of enterprise social networking: reaching people, engaging with people, allowing people to interact and discover information about interactions, and enabling employees to act on the information they get through social media.