IBM Has Become a Publisher. Is It Any Good?
IBM has about 433,000 employees. To put things in perspective, that’s more than four times the amount of Microsoft’s workforce and 400,000 more than Google’s. It’s also about 427,000 more than The New York Times Co. has. If you believe that a substantial minority of the public can write reasonably well, then Big Blue has a fair shot at putting out a decent product.
The company has been testing that theory since 2005 or so. At the time, Twitter didn’t yet exist and Facebook was for college kids, so social media was synonymous with blogging. It turned out that many IBMers had the itch to write, which of course was a blessing and a curse to the company. A blessing because — free content! A curse because who knew exactly what these employees were going to actually write? Would consumers take their thoughts as word from IBM on high?
IBM decided on a sort of middle road: It encouraged employees to blog to their heart’s content, but it issues blogging guidelines, so they’d know what they couldn’t blog about. The guidelines, crowdsourced by IBM employees thanks to a wiki created by James Snell, a member of IBM’s software standards strategy group, and Ed Brill, a Lotus exec, draw on common sense (“Don’t pick fights, be the first to correct your own mistakes,” etc.) and are general enough to be adopted by other companies.
Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but the company remains committed to blogging and is an especially enthusiastic user of Tumblr, though you can find IBMers on Instagram, Pinterest and any other up-and-coming social media site. “We have coverage across all of the social media platforms,” says John Rooney, program manager for innovation and collaboration at IBM. “We are a large content creator. What we are becoming very much is a social media publisher.” Indeed, the company now claims some 32,000 individual blogs from IBMers.

  IBM Has Become a Publisher. Is It Any Good?

IBM has about 433,000 employees. To put things in perspective, that’s more than four times the amount of Microsoft’s workforce and 400,000 more than Google’s. It’s also about 427,000 more than The New York Times Co. has. If you believe that a substantial minority of the public can write reasonably well, then Big Blue has a fair shot at putting out a decent product.

The company has been testing that theory since 2005 or so. At the time, Twitter didn’t yet exist and Facebook was for college kids, so social media was synonymous with blogging. It turned out that many IBMers had the itch to write, which of course was a blessing and a curse to the company. A blessing because — free content! A curse because who knew exactly what these employees were going to actually write? Would consumers take their thoughts as word from IBM on high?

IBM decided on a sort of middle road: It encouraged employees to blog to their heart’s content, but it issues blogging guidelines, so they’d know what they couldn’t blog about. The guidelines, crowdsourced by IBM employees thanks to a wiki created by James Snell, a member of IBM’s software standards strategy group, and Ed Brill, a Lotus exec, draw on common sense (“Don’t pick fights, be the first to correct your own mistakes,” etc.) and are general enough to be adopted by other companies.

Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but the company remains committed to blogging and is an especially enthusiastic user of Tumblr, though you can find IBMers on Instagram, Pinterest and any other up-and-coming social media site. “We have coverage across all of the social media platforms,” says John Rooney, program manager for innovation and collaboration at IBM. “We are a large content creator. What we are becoming very much is a social media publisher.” Indeed, the company now claims some 32,000 individual blogs from IBMers.

The Ingenious Business Model Behind Coursekit, A Tumblr For Higher Education | Fast Company
At universities, educational software largely means enterprise-scale, expensive, feature-stuffed “learning management systems.” Blackboard has the majority of the market, but professors and students are about as enthusiastic about its various updates, crashes, and bugs as people are with the latest version of Windows (Blackboard scores a whopping 93% “hated” rating on website Amplicate).
Last week, a new alternative was launched—built by students—that looks and works a lot more like the social platforms people actually choose to use in their spare time. The core of the site is a constantly updated social Stream where instructors and students can conduct discussions or easily post rich media. Picture a cleaner-looking Facebook news feed, centered on a single academic theme, or a group Tumblr blog where each picture, question, or video can accumulate its own discussion in the attached comment thread.
"We wanted to create a simple, elegant LMS that covers 95% of instructors’ needs, like grading, file management, calendaring, submitting assignments, and emailing with the class," says Joseph Cohen, 20, who left Wharton after his sophomore year when he scored $1 million in seed funding this past June to start Coursekit. “Blackboard covers 100%— that’s why it’s such a cluttered platform.”

The Ingenious Business Model Behind Coursekit, A Tumblr For Higher Education | Fast Company

At universities, educational software largely means enterprise-scale, expensive, feature-stuffed “learning management systems.” Blackboard has the majority of the market, but professors and students are about as enthusiastic about its various updates, crashes, and bugs as people are with the latest version of Windows (Blackboard scores a whopping 93% “hated” rating on website Amplicate).

Last week, a new alternative was launched—built by students—that looks and works a lot more like the social platforms people actually choose to use in their spare time. The core of the site is a constantly updated social Stream where instructors and students can conduct discussions or easily post rich media. Picture a cleaner-looking Facebook news feed, centered on a single academic theme, or a group Tumblr blog where each picture, question, or video can accumulate its own discussion in the attached comment thread.

"We wanted to create a simple, elegant LMS that covers 95% of instructors’ needs, like grading, file management, calendaring, submitting assignments, and emailing with the class," says Joseph Cohen, 20, who left Wharton after his sophomore year when he scored $1 million in seed funding this past June to start Coursekit. “Blackboard covers 100%— that’s why it’s such a cluttered platform.”

The Social Business - Android Market
New version of the app now available. Includes two new features:
the Sixty Second Social video series
a mobile-optimized directory to Smarter Planet topics, from analytics to water.
The apps other features include content from the IBM Expert Network on Slideshare,  The Social Business Tumblr site, the Analytics at Work picture story series and more.
New version for iOS devices coming soon.

The Social Business - Android Market

New version of the app now available. Includes two new features:

  • the Sixty Second Social video series
  • a mobile-optimized directory to Smarter Planet topics, from analytics to water.

The apps other features include content from the IBM Expert Network on Slideshare,  The Social Business Tumblr site, the Analytics at Work picture story series and more.

New version for iOS devices coming soon.

smarterleaders:

Introducing Smarter Leaders Mobile,  which brings IBM’s project — on new styles and trends in leadership, from the CEO office to the next generation of future leaders  — to the smartphone world.
Our mobile site integrates content from Smarter Leaders | Tumblr, @smarterleaders on Twitter, as well on content from the Smarter Planet blog, YouTube channel for IBM’s Institute for Business Value and mobile resources on ibm.com.
All of these assets are optimized for access by more than 52,000 types of mobile web devices, including Blackberries, iPhones, Android, Symbian and Windows Mobile equipped phones. So give our first mobile site a spin and let us know what you think.
http://smarterleaders.mobi

smarterleaders:

Introducing Smarter Leaders Mobile,  which brings IBM’s project — on new styles and trends in leadership, from the CEO office to the next generation of future leaders  — to the smartphone world.

Our mobile site integrates content from Smarter Leaders | Tumblr, @smarterleaders on Twitter, as well on content from the Smarter Planet blog, YouTube channel for IBM’s Institute for Business Value and mobile resources on ibm.com.

All of these assets are optimized for access by more than 52,000 types of mobile web devices, including Blackberries, iPhones, Android, Symbian and Windows Mobile equipped phones. So give our first mobile site a spin and let us know what you think.

http://smarterleaders.mobi

IBM Launches New Advanced Analytics Center In New York, SmarterCities Scan social media project
…IBM is also partnering with New York-based Tumblr to launch the Smarter Cities Scan, a social media project in crowdsourced research and open knowledge exchange. The initiative is using advanced IBM analytics technology to scan participants’ input to build a public blueprint for Smarter Cities. The output will be available to cities and grass-roots groups to use as a foundation for projects to make urban centers smarter via a Smarter Cities Open Model. IBM will also leverage this open model via the IBM Business Analytics Center in New York and the other centers around the world.

IBM Launches New Advanced Analytics Center In New York, SmarterCities Scan social media project

…IBM is also partnering with New York-based Tumblr to launch the Smarter Cities Scan, a social media project in crowdsourced research and open knowledge exchange. The initiative is using advanced IBM analytics technology to scan participants’ input to build a public blueprint for Smarter Cities. The output will be available to cities and grass-roots groups to use as a foundation for projects to make urban centers smarter via a Smarter Cities Open Model. IBM will also leverage this open model via the IBM Business Analytics Center in New York and the other centers around the world.

Tumblr operates on two different levels at once: On one, Tumblr is an elegant and easy-to-use blogging platform that lets users create web pages far more attractively and quickly than something like Wordpress or Drupal. On the second level, Tumblr has a culture of reblogging (via Tumblr Raises Money, Touts “Really Sexy” Plus Accounts)

Tumblr operates on two different levels at once: On one, Tumblr is an elegant and easy-to-use blogging platform that lets users create web pages far more attractively and quickly than something like Wordpress or Drupal. On the second level, Tumblr has a culture of reblogging (via Tumblr Raises Money, Touts “Really Sexy” Plus Accounts)