Tapping aggregate smartphone data for new, community-level insights
A wealth of data is generated by smartphones around the globe every day, yet rarely is it tapped in aggregate form. The NextTrain app we profiled last year is perhaps one exception, but startup Behavio aims to take such efforts even further. Specifically, Behavio seeks to use the huge amount of data smartphones collect to identify patterns of behavior across society. READ MORE…

Tapping aggregate smartphone data for new, community-level insights

A wealth of data is generated by smartphones around the globe every day, yet rarely is it tapped in aggregate form. The NextTrain app we profiled last year is perhaps one exception, but startup Behavio aims to take such efforts even further. Specifically, Behavio seeks to use the huge amount of data smartphones collect to identify patterns of behavior across society. READ MOREā€¦