Why CIOs May Morph Into the Chief Digital Officer - The CIO Report - WSJ

[Irving Wladawsky-Berger]

Gartner predicts that by 2015, about a quarter of all companies will have created a new seat at the senior executive table–the Chief Digital Officer. Gartner’s prediction is based on the major transformation underway as companies are digitizing both their sources of revenue as well as their services.

The research group said this is happening because “organizations are digitizing segments of business, such as moving marketing spend from analog to digital, or digitizing the research and development budget.”  Also, Gartner says, organizations are digitizing how they service their clients, in order to drive higher client retention. Thirdly, it says, they are turning digitization into new revenue streams. As a result, of these changes, every budget is becoming an IT budget, and the Chief Digital Officer is becoming a logical addition to business leadership.

I had not heard much about the Chief Digital Officer until I read about Gartner’s prediction. But, the more I’ve thought about it, the more I like the concept. Chief Digital Officer succinctly captures the future direction of the CIO role.

New York hires a ‘chief digital officer’
Source: CNET
After a high-profile search that began over six months ago, New York City has hired new media entrepreneur Rachel Sterne as its first “chief digital officer.”

It’s the latest major move made by the administration of Mayor Michael Bloomberg, himself a billionaire entrepreneur, to shove the establishment-heavy Gotham into the 21st century.

Sterne’s job won’t involve wrangling the scores of small tech start-ups that have popped up like mushrooms in the city over the past few years. Rather, her focus will be to help the city government use digital technology to better communicate with residents, work to bring social media and other new tools into municipal agencies, negotiate partnerships, and serve as a representative of the technology community to the government. One early task will be making the city’s official Web site, NYC.gov, more user-friendly and resource intensive.
Read more: http://news.cnet.com/8301-13577_3-20029285-36.html#ixzz1By07ax7c

New York hires a ‘chief digital officer’

Source: CNET

After a high-profile search that began over six months ago, New York City has hired new media entrepreneur Rachel Sterne as its first “chief digital officer.”

It’s the latest major move made by the administration of Mayor Michael Bloomberg, himself a billionaire entrepreneur, to shove the establishment-heavy Gotham into the 21st century.

Sterne’s job won’t involve wrangling the scores of small tech start-ups that have popped up like mushrooms in the city over the past few years. Rather, her focus will be to help the city government use digital technology to better communicate with residents, work to bring social media and other new tools into municipal agencies, negotiate partnerships, and serve as a representative of the technology community to the government. One early task will be making the city’s official Web site, NYC.gov, more user-friendly and resource intensive.


Read more: http://news.cnet.com/8301-13577_3-20029285-36.html#ixzz1By07ax7c