IBM Hopes To Lure New Data-Hungry Customers With Freemium Watson Analytics Tool

IBM IBM +0.6% wants more companies to work with their data through Big Blue, and it’s hoping a freemium model will lower the barrier for entry to get them on board.

The company announced a Watson Analytics tool on Tuesday that allows companies to upload data to the IBM cloud for free and then receive what the company claims will be predictive insights for businesspeople to use. If successful, Watson Analytics should work for companies that don’t have a data scientist.

“Watson Analytics is a tool to let every business user harness all the power we can deliver,” says Alistair Rennie, general manager of business analytics. “What deals am I most likely to win? What sector will be busiest in the next month?”

IBM Hopes To Lure New Data-Hungry Customers With Freemium Watson Analytics Tool

IBM IBM +0.6% wants more companies to work with their data through Big Blue, and it’s hoping a freemium model will lower the barrier for entry to get them on board.

The company announced a Watson Analytics tool on Tuesday that allows companies to upload data to the IBM cloud for free and then receive what the company claims will be predictive insights for businesspeople to use. If successful, Watson Analytics should work for companies that don’t have a data scientist.

“Watson Analytics is a tool to let every business user harness all the power we can deliver,” says Alistair Rennie, general manager of business analytics. “What deals am I most likely to win? What sector will be busiest in the next month?”

IBM Watson Analytics - Overview
Get better data
IBM® Watson™ Analytics helps you find and improve data sets with the touch of a button.
Understand your business
Watson Analytics brings an engaging analytics experience in conversational terms you can understand.
Whether you have a question to answer, an assumption to test or you are not sure what you want, Watson Analytics has you covered.

IBM Watson Analytics - Overview

Get better data

IBM® Watson™ Analytics helps you find and improve data sets with the touch of a button.


Understand your business

Watson Analytics brings an engaging analytics experience in conversational terms you can understand.

Whether you have a question to answer, an assumption to test or you are not sure what you want, Watson Analytics has you covered.

Apple and IBM Team Up to Push iOS in the Enterprise | Re/code

Apple and IBM today announced a broad partnership to help companies deploy wireless devices and business-specific applications to run on them.

The combination brings together two historical competitors — who decades ago struggled to dominate the nascent market for personal computers — on the next wave of computing in business: Mobile devices with access to complex data running in the cloud.

In an interview with Re/code at Apple’s headquarters in Cupertino, Calif., Apple CEO Tim Cook and IBM CEO Ginni Rometty described the tie-up as one that only the two companies could deliver.

“If you were building a puzzle they would fit nicely together with no overlap,” Cook said of the relationship. “We do not compete on anything. And when you do that you end up with something better than either of you could produce yourself.”

Calling Apple the “gold standard for consumers,” Rometty said the team-up will allow the two giants to address significant opportunities facing large businesses. “We will get to remake professions and unlock value that companies don’t yet have,” she said. “We’re addressing serious issues that before this had been inhibiting deployment of wireless in the enterprise.”

Apple and IBM Team Up to Push iOS in the Enterprise | Re/code

Apple and IBM today announced a broad partnership to help companies deploy wireless devices and business-specific applications to run on them.

The combination brings together two historical competitors — who decades ago struggled to dominate the nascent market for personal computers — on the next wave of computing in business: Mobile devices with access to complex data running in the cloud.

In an interview with Re/code at Apple’s headquarters in Cupertino, Calif., Apple CEO Tim Cook and IBM CEO Ginni Rometty described the tie-up as one that only the two companies could deliver.

“If you were building a puzzle they would fit nicely together with no overlap,” Cook said of the relationship. “We do not compete on anything. And when you do that you end up with something better than either of you could produce yourself.”

Calling Apple the “gold standard for consumers,” Rometty said the team-up will allow the two giants to address significant opportunities facing large businesses. “We will get to remake professions and unlock value that companies don’t yet have,” she said. “We’re addressing serious issues that before this had been inhibiting deployment of wireless in the enterprise.”

To start with, the IBM IoT Cloud Beta will enable you to:

Create an Organization
Register up to 10 devices to your Organization
Securely connect your devices to the service
Have devices send events to the cloud and receive commands from the cloud
Store device events for 7 days
Create API-Keys to access your data from applications in Bluemix or elsewhere

To start with, the IBM IoT Cloud Beta will enable you to:

  • Create an Organization
  • Register up to 10 devices to your Organization
  • Securely connect your devices to the service
  • Have devices send events to the cloud and receive commands from the cloud
  • Store device events for 7 days
  • Create API-Keys to access your data from applications in Bluemix or elsewhere
ibmsocialbiz:

Tomorrow’s forecast calls for personalized clouds | VentureBeat | Cloud | by Kelly Chambliss, IBM
It’s the age of personalization.
Our laptops, phones, and tablets suggest books we should read and movies we should watch. Grocery stores give out coupons based on our buying habits. But up until now, cloud computing has been ready-made, rather than custom-made. That’s about to change.

ibmsocialbiz:

Tomorrow’s forecast calls for personalized clouds | VentureBeat | Cloud | by Kelly Chambliss, IBM

It’s the age of personalization.

Our laptops, phones, and tablets suggest books we should read and movies we should watch. Grocery stores give out coupons based on our buying habits. But up until now, cloud computing has been ready-made, rather than custom-made. That’s about to change.

smartercities:

These Smart Umbrellas Measure Rainfall Data For Meteorologists (And Send It Back To The Cloud) | FastCompany
A team of Dutch scientists wants to use the crowd instead, by turning umbrellas into mini weather-monitoring stations. Every time it rains, smart umbrellas would use sensors to detect falling drops, and then use Bluetooth to send a report to a smartphone app. As people walk around with umbrellas throughout a city during a storm, each app would send in data to a central system where meteorologists could use it to come up with better predictions.

smartercities:

These Smart Umbrellas Measure Rainfall Data For Meteorologists (And Send It Back To The Cloud) | FastCompany

A team of Dutch scientists wants to use the crowd instead, by turning umbrellas into mini weather-monitoring stations. Every time it rains, smart umbrellas would use sensors to detect falling drops, and then use Bluetooth to send a report to a smartphone app. As people walk around with umbrellas throughout a city during a storm, each app would send in data to a central system where meteorologists could use it to come up with better predictions.

New IBM Services Target Security And Disaster Recovery | TechCrunch

IBM has seen the technology world changing as much as any other vendor and that’s part of the reason it bought SoftLayer last year –to broaden its cloud offerings. Today, the company has built upon that, announcing new security and disaster recovery services that could make the cloud more attractive to companies that remain skeptical.

One area the cloud excels in is disaster recovery because it stores your applications and data outside your data center. When a weather event, fire or other disaster strikes, your data is protected in the cloud and your operations can go on.

And that’s the idea behind IBM’s Cloud Virtualized Server Recovery (VSR), which will keep virtualized instances of your most critical applications and data in the SoftLayer cloud, regardless of whether your services are run primarily in SoftLayer or in your own data center or private cloud. As IBM, pointed out, downtime is expensive and if you have a virtualized cloud insurance policy, you could keep going even while your center was in tatters.

New IBM Services Target Security And Disaster Recovery | TechCrunch

IBM has seen the technology world changing as much as any other vendor and that’s part of the reason it bought SoftLayer last year –to broaden its cloud offerings. Today, the company has built upon that, announcing new security and disaster recovery services that could make the cloud more attractive to companies that remain skeptical.

One area the cloud excels in is disaster recovery because it stores your applications and data outside your data center. When a weather event, fire or other disaster strikes, your data is protected in the cloud and your operations can go on.

And that’s the idea behind IBM’s Cloud Virtualized Server Recovery (VSR), which will keep virtualized instances of your most critical applications and data in the SoftLayer cloud, regardless of whether your services are run primarily in SoftLayer or in your own data center or private cloud. As IBM, pointed out, downtime is expensive and if you have a virtualized cloud insurance policy, you could keep going even while your center was in tatters.

IBM revealed a more than $1 billion cloud platform-as-a-service (PaaS) investment on Monday, opening its middleware to the cloud for the first time and bolstering the connectivity of enterprise applications and data to the cloud. The investment was disclosed to more than 9,000 clients, partners and developers at IBM’s Feb. 23-26 cloud conference in Las Vegas, which kicked off in earnest on Monday. The investment starts with IBM’s launch of “BlueMix,” codename for a new PaaS, open beta, that combines IBM’s software, third-party and open technologies. BlueMix will be providing DevOps in the cloud to facilitate effective and rapid construction of enterprise applications by developers, independent firms and enterprise teams. BlueMix runs on SoftLayer’s global cloud platform.

Top 7 Social Trends That Will Emerge In 2014
1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.
2. Social Businesses will  tap behavioral data to help drive decision making
3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service
4. Social will take on talent management
5. The customer activated social enterprise will drive innovations that really matter
6. Social, mobile, analytics and the cloud will truly converge
7. Brand journalism will begin to gain traction
Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

Top 7 Social Trends That Will Emerge In 2014

1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.

2. Social Businesses will  tap behavioral data to help drive decision making

3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service

4. Social will take on talent management

5. The customer activated social enterprise will drive innovations that really matter

6. Social, mobile, analytics and the cloud will truly converge

7. Brand journalism will begin to gain traction

Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

(via ibmsocialbiz)

IBM Watson API Coming: 3 Potential Business Applications For IBM’s Watson Cloud Ecosystem
Watson, the name for the IBM supercomputer best known for crushing “Jeopardy!” contestants, is prepping its “cognitive computing” technology to be utilized by third-party developers for the first time via a Watson cloud service called the “Watson Ecosystem.”
The Watson cloud service will release with a development tool kit, access to the application programming interface (API) of Watson, an application marketplace, and educational material about IBM’s supercomputer. IBM says the Watson API should look familiar to any programmers familiar with the RESTful APIs, but details like pricing for the cloud service aren’t set yet. IBM also said it will tap startups to build software for Watson through a number of prominent venture capitalists, though the company refused to name names.

IBM Watson API Coming: 3 Potential Business Applications For IBM’s Watson Cloud Ecosystem

Watson, the name for the IBM supercomputer best known for crushing “Jeopardy!” contestants, is prepping its “cognitive computing” technology to be utilized by third-party developers for the first time via a Watson cloud service called the “Watson Ecosystem.”

The Watson cloud service will release with a development tool kit, access to the application programming interface (API) of Watson, an application marketplace, and educational material about IBM’s supercomputer. IBM says the Watson API should look familiar to any programmers familiar with the RESTful APIs, but details like pricing for the cloud service aren’t set yet. IBM also said it will tap startups to build software for Watson through a number of prominent venture capitalists, though the company refused to name names.

IBM’s more powerful Watson supercomputer is opening up for public use | The Verge
IBM’s Watson supercomputer is taking a big step towards public use. Today, the company announced plans to open Watson up to developers in 2014, establishing an open platform and API that would let coders to build apps on top of the supercomputer’s database and natural language skills. It’s not the first time the project’s been used by outside groups, but the new platform will give developers complete control of the front-end, and require only minimal input from the Watson team at IBM. Companies will still have to contract an instance of Watson from IBM, but once that’s done, their programs will be able to pull questions and answers from the supercomputer in real time.
IBM says the API itself is unusually simple, providing programs with a direct path to ask Watson natural language questions and get an answers back with links to the relevant content from Watson’s database. The question is what the rest of the world might use it for. “We believe that this is such a significant development in the future of computing that we want other people involved in it,” said IBM’s chief technology officer Rob High. “We want to let other partners to have a much deeper say in how cognitive computing evolves.” The program is launching with three partners, including a Fluid Retail deployment that plans to bring a Watson-powered personal-shopper feature to North Face’s e-commerce shop in 2014.

IBM’s more powerful Watson supercomputer is opening up for public use | The Verge

IBM’s Watson supercomputer is taking a big step towards public use. Today, the company announced plans to open Watson up to developers in 2014, establishing an open platform and API that would let coders to build apps on top of the supercomputer’s database and natural language skills. It’s not the first time the project’s been used by outside groups, but the new platform will give developers complete control of the front-end, and require only minimal input from the Watson team at IBM. Companies will still have to contract an instance of Watson from IBM, but once that’s done, their programs will be able to pull questions and answers from the supercomputer in real time.

IBM says the API itself is unusually simple, providing programs with a direct path to ask Watson natural language questions and get an answers back with links to the relevant content from Watson’s database. The question is what the rest of the world might use it for. “We believe that this is such a significant development in the future of computing that we want other people involved in it,” said IBM’s chief technology officer Rob High. “We want to let other partners to have a much deeper say in how cognitive computing evolves.” The program is launching with three partners, including a Fluid Retail deployment that plans to bring a Watson-powered personal-shopper feature to North Face’s e-commerce shop in 2014.

Companies that provide social-mobile-data in the cloud to knowledge workers have the competitive advantage over companies that don’t.

As we get better at security, encryption and protection of corporate and personal assets in the cloud there is no reason not to enable everyone to have access. Unlocking knowledge and freeing up innovation from “cul-de-sacs” improves time to market and the bottom line.

 Beverly Macy4 Big Trends in 2014 — Social/Mobile/Data in the Cloud |

(via ibmsocialbiz)

(via ibmsocialbiz)