Three Ways Companies Can Reinvent Themselves Digitally By Saul Berman, PhD, Partner and Vice President, Strategy & Transformation, IBM Global Business Services
In less than a decade, the systems that defined the 20th Century — mass production, mass consumption, mass marketing — have been swept away by co-creation, co-production, co-distribution.
In an era where anyone can become a brand’s biggest gadfly on Twitter, an activist organizing millions on Facebook, or an ad-hoc taxi service or hotel through Uber and Airbnb, what it means to be in business is being completely overhauled.
Consumers are now the biggest influencers of business strategy, second only to the C-suite itself, according to 55 percent of executives surveyed in our annual C-Suite study. And over the next five years, 63 percent of execs expect consumers to gain even more power and influence over their businesses, according to IBM’s recent Digital Reinvention Study.
The quadruple whammy of social networking, mobility, the cloud, and analytics is creating a new playing field. It used to take years before a new technology would impact a business, but now connectivity and collaboration are turbocharging the pace of change.

Three Ways Companies Can Reinvent Themselves Digitally
By Saul Berman, PhD, Partner and Vice President, Strategy & Transformation, IBM Global Business Services

In less than a decade, the systems that defined the 20th Century — mass production, mass consumption, mass marketing — have been swept away by co-creation, co-production, co-distribution.

In an era where anyone can become a brand’s biggest gadfly on Twitter, an activist organizing millions on Facebook, or an ad-hoc taxi service or hotel through Uber and Airbnb, what it means to be in business is being completely overhauled.

Consumers are now the biggest influencers of business strategy, second only to the C-suite itself, according to 55 percent of executives surveyed in our annual C-Suite study. And over the next five years, 63 percent of execs expect consumers to gain even more power and influence over their businesses, according to IBM’s recent Digital Reinvention Study.

The quadruple whammy of social networking, mobility, the cloud, and analytics is creating a new playing field. It used to take years before a new technology would impact a business, but now connectivity and collaboration are turbocharging the pace of change.

IBM Invests $100 Million To Expand Design Business | Co.Design | business   design
In response to growing demand, IBM is spending $100 million to acquire talent and open Interactive Experience labs around the world.

IBM Invests $100 Million To Expand Design Business | Co.Design | business design
In response to growing demand, IBM is spending $100 million to acquire talent and open Interactive Experience labs around the world.

Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 
Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:
 a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
 a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.
(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 

Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:

  •  a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
  •  a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.

(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

(via ibmsocialbiz)

Windshield-mounted device makes fast food payments even quicker
Physical wallets are gradually disappearing as new technologies enable consumers to pay through more automatic methods, and we’ve even previously seen companies such as Uniqul hint at cash and card-less payments with facial recognition. Although we’re not quite there yet, a new innovation called iDriveThru could enable hands-free fast food payments using RFID car windshield tags. READ MORE…

Windshield-mounted device makes fast food payments even quicker

Physical wallets are gradually disappearing as new technologies enable consumers to pay through more automatic methods, and we’ve even previously seen companies such as Uniqul hint at cash and card-less payments with facial recognition. Although we’re not quite there yet, a new innovation called iDriveThru could enable hands-free fast food payments using RFID car windshield tags. READ MORE…

(via ibmsocialbiz)

Band releases single through the star sign Aquarius
With digital downloads becoming music fans’ format of choice, it’s no wonder we’ve seen ideas such as DIY cardboard turntables and albums embedded in chopping boards attempt to revitalize physical sales. However, others are striving to prove that mp3 releases can be just as imaginative — like British electronic band Metronomy, which is encouraging its fans to use an astrology app to unlock its latest single I’m Aquarius. READ MORE…

Band releases single through the star sign Aquarius

With digital downloads becoming music fans’ format of choice, it’s no wonder we’ve seen ideas such as DIY cardboard turntables and albums embedded in chopping boards attempt to revitalize physical sales. However, others are striving to prove that mp3 releases can be just as imaginative — like British electronic band Metronomy, which is encouraging its fans to use an astrology app to unlock its latest single I’m Aquarius. READ MORE…

Top 7 Social Trends That Will Emerge In 2014
1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.
2. Social Businesses will  tap behavioral data to help drive decision making
3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service
4. Social will take on talent management
5. The customer activated social enterprise will drive innovations that really matter
6. Social, mobile, analytics and the cloud will truly converge
7. Brand journalism will begin to gain traction
Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

Top 7 Social Trends That Will Emerge In 2014

1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.

2. Social Businesses will  tap behavioral data to help drive decision making

3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service

4. Social will take on talent management

5. The customer activated social enterprise will drive innovations that really matter

6. Social, mobile, analytics and the cloud will truly converge

7. Brand journalism will begin to gain traction

Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

(via ibmsocialbiz)

We already know that 3D printing and robotic manufacturing technology can overtake centralized production. But the difference here is that a single company might not emerge to capitalize on these technologies the way singular brands like Walmart and Amazon have in the past. Instead, we are now entering the primacy of design.

Companies that provide social-mobile-data in the cloud to knowledge workers have the competitive advantage over companies that don’t.

As we get better at security, encryption and protection of corporate and personal assets in the cloud there is no reason not to enable everyone to have access. Unlocking knowledge and freeing up innovation from “cul-de-sacs” improves time to market and the bottom line.

 Beverly Macy4 Big Trends in 2014 — Social/Mobile/Data in the Cloud |

(via ibmsocialbiz)

(via ibmsocialbiz)

Consumers on Board?
Consumers can have a huge impact on strategic decisions if we use them in the right way. Creative techniques, projective techniques, assignments: all of these can be used to craft a strategy. To ask them to directly formulate one is a step too far.
(via Consumers on board? | Features | Research)

Consumers on Board?

Consumers can have a huge impact on strategic decisions if we use them in the right way. Creative techniques, projective techniques, assignments: all of these can be used to craft a strategy. To ask them to directly formulate one is a step too far.

(via Consumers on board? | Features | Research)

(via ibmsocialbiz)