How Papa John's Could Have Saved $250MM

U.S. Pizza chain, Papa John’s is in trouble— we’re talking serious marinara sauce. Today, trouble is a $250 million class-action lawsuit for sending 500,000 unwanted text messages to their customers through a mass text messaging service. Yikes!

What could Papa John’s have done to…

Instead, the focus seems to be on tailoring the company’s magazine properties around the digital consumer. Driving that plan is a trove of research that breaks down readers’ daily news cycle. The “Arc of the Day” study showed that in the morning readers want bite-size headlines and news flashes. In the afternoon, they are often at a desktop computer and want to grab a slide show or video, and at night they have time to engage in a deeper article. A related study also found that the average smartphone owner spends 1.4 hours a day waiting in line while browsing a device.