Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 
Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:
 a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
 a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.
(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 

Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:

  •  a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
  •  a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.

(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

(via ibmsocialbiz)

Windshield-mounted device makes fast food payments even quicker
Physical wallets are gradually disappearing as new technologies enable consumers to pay through more automatic methods, and we’ve even previously seen companies such as Uniqul hint at cash and card-less payments with facial recognition. Although we’re not quite there yet, a new innovation called iDriveThru could enable hands-free fast food payments using RFID car windshield tags. READ MORE…

Windshield-mounted device makes fast food payments even quicker

Physical wallets are gradually disappearing as new technologies enable consumers to pay through more automatic methods, and we’ve even previously seen companies such as Uniqul hint at cash and card-less payments with facial recognition. Although we’re not quite there yet, a new innovation called iDriveThru could enable hands-free fast food payments using RFID car windshield tags. READ MORE…

(via ibmsocialbiz)

Top 7 Social Trends That Will Emerge In 2014
1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.
2. Social Businesses will  tap behavioral data to help drive decision making
3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service
4. Social will take on talent management
5. The customer activated social enterprise will drive innovations that really matter
6. Social, mobile, analytics and the cloud will truly converge
7. Brand journalism will begin to gain traction
Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

Top 7 Social Trends That Will Emerge In 2014

1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.

2. Social Businesses will  tap behavioral data to help drive decision making

3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service

4. Social will take on talent management

5. The customer activated social enterprise will drive innovations that really matter

6. Social, mobile, analytics and the cloud will truly converge

7. Brand journalism will begin to gain traction

Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

(via ibmsocialbiz)

The Story Power Story (by The GBS Social Business Channel)

How can IBMers transform the way they communicate and work — and optimize our clients’ experience — through the universal power of storytelling? Jack Mason, part of the Digital Design & Development team in IBM Global Business Services, tells the story of the Story Power Ps: a Promise, Purpose, Personality and a Path to Progress.

This meta-story outlines the whys and hows of good storytelling, and how they can be applied across IBM.

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful. 
In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards. He greatly enjoyed eating a snack while still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich,” the name for two slices of bread with meat in between, became one of the most popular meal inventions in the western world.
What’s interesting about this is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information-based form.
For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Recently a good friend of mine gave me an introduction to the power of storytelling, and I wanted to learn more.

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards. He greatly enjoyed eating a snack while still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented “sandwich,” the name for two slices of bread with meat in between, became one of the most popular meal inventions in the western world.

What’s interesting about this is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information-based form.

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Recently a good friend of mine gave me an introduction to the power of storytelling, and I wanted to learn more.

Consumers on Board?
Consumers can have a huge impact on strategic decisions if we use them in the right way. Creative techniques, projective techniques, assignments: all of these can be used to craft a strategy. To ask them to directly formulate one is a step too far.
(via Consumers on board? | Features | Research)

Consumers on Board?

Consumers can have a huge impact on strategic decisions if we use them in the right way. Creative techniques, projective techniques, assignments: all of these can be used to craft a strategy. To ask them to directly formulate one is a step too far.

(via Consumers on board? | Features | Research)

(via ibmsocialbiz)

Vending machine offers free samples, provides rich user data to retailers
Free samples are a common way for retailers to promote new products, but supermarkets often use staff to hand them out and don’t collect data about the success those campaigns. New startup Freeosk has now created a vending machine that automatically dispenses samples to loyalty card holders. READ MORE…

Vending machine offers free samples, provides rich user data to retailers

Free samples are a common way for retailers to promote new products, but supermarkets often use staff to hand them out and don’t collect data about the success those campaigns. New startup Freeosk has now created a vending machine that automatically dispenses samples to loyalty card holders. READ MORE…

Customers expect more from company leaders.
It is time for leaders in organizations to extend their trust to business units beyond their own. When relationships between top marketers and IT leaders are dysfunctional, the consequences are severe. Here’s what the two leaders should do:
Identify the CMO as the “Chief Experience Officer.” And since customer experience  involves every touch point, the CIO is heavily involved too.
Signal that IT is the strategic partner to marketing. That means more than platform selection and execution.
Agree to work from the same playbook. Agree on access to customer data and speed to market along with security, privacy, and standardization.
Change the skill mixes. Upgrade skills and cross-train.
(via The Dangerous Tension Between CMOs and CIOs - Julia Kirby - Harvard Business Review)

Customers expect more from company leaders.

It is time for leaders in organizations to extend their trust to business units beyond their own. When relationships between top marketers and IT leaders are dysfunctional, the consequences are severe. Here’s what the two leaders should do:

Identify the CMO as the “Chief Experience Officer.” And since customer experience  involves every touch point, the CIO is heavily involved too.

Signal that IT is the strategic partner to marketing. That means more than platform selection and execution.

Agree to work from the same playbook. Agree on access to customer data and speed to market along with security, privacy, and standardization.

Change the skill mixes. Upgrade skills and cross-train.

(via The Dangerous Tension Between CMOs and CIOs - Julia Kirby - Harvard Business Review)

(via ibmsocialbiz)

Qantas Airways - Self-service kiosks and friendly agents revolutionize airport check in process
Getting smarter
Self-service kiosks, RFID card readers and bag-ticket printers allow Qantas passengers to perform all aspects of the check-in process in a matter of seconds.
Instrumented: Kiosks and card readers in the terminal area detect the arrival of passengers through either a mobile device or RFID-embedded frequent flyer card.

Interconnected: The check-in solution is integrated in near real time with the airline’s reservation, inventory and departure system.

Intelligent: Analysis of passenger behavior has enabled Qantas to optimize the allocation of agent resources, as well as the configuration of kiosk and other devices throughout the terminal.

Qantas Airways - Self-service kiosks and friendly agents revolutionize airport check in process

Getting smarter

Self-service kiosks, RFID card readers and bag-ticket printers allow Qantas passengers to perform all aspects of the check-in process in a matter of seconds.

  • Instrumented: Kiosks and card readers in the terminal area detect the arrival of passengers through either a mobile device or RFID-embedded frequent flyer card.

  • Interconnected: The check-in solution is integrated in near real time with the airline’s reservation, inventory and departure system.

  • Intelligent: Analysis of passenger behavior has enabled Qantas to optimize the allocation of agent resources, as well as the configuration of kiosk and other devices throughout the terminal.