3D Motion And Heat Sensing Technology Captures Shoppers’ In-Store Behavior - PSFK

Stores know what we purchase through scanning at the checkout, but in-store behavior that doesn’t end in a purchase is much harder to track. A system called Shopperception developed with Primesense places a small 3D sensor above a store shelf to capture shopping behavior for retailers.

Mashable reports that the sensor watches people interact with products and Shopperception’s app aggregates all of this data to create a real-time consumer response report. There’s also a heat map to show which products were picked up a lot and which ones were avoided.

7 Social Media Trends for Consumers New Research | Social Media Examiner Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking to their smartphones and tablets to access social media. While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent. Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.

Rethinking the Customer Journey in a Social World - Forbes

Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today. The data itself is clear: Social media has become the world’s most popular online activity of all, and perhaps the top digital activity of any kind.

The calls for change have been happening for years; businesses that don’t move into the same venues where their customers spend the most time stand to lose out when it comes to opportunities to engage with and do business with them. Most businesses have heard all of this before: change now or fall behind.

However, for many organizations, it’s not clear how to move ahead. An example: the language of updating organizations with social media is fraught with peril, meaning that the thinking therefore is, too. Social media is still a consumer phenomenon that wasn’t originally designed to support business needs. Unlike so many previous technology advances, this one was not created by business or intended for it. Ask anyone who has tried to adapt social media to their organizations and they’ll tell you that business usage is often an afterthought.

  Infographic: Is customer service the new marketing?)

Nestle Crunches the Social Media Numbers

The global packaged food company Nestle has a year-old “digital acceleration team” with rows of wall-mounted screens and live data visualized for rapid analysis and alerts. The mission? To transform the negative perceptions that have run rampant through the digital world for the past few years by engaging today’s employees and consumers.

The IBM Institute for Business Value surveyed more than 1,100 executives and conducted in-depth interviews with 26 companies worldwide. This study shows how leading companies are integrating social into their strategies to:

• Create valued customer experiences
• Drive workforce productivity and effectiveness
• Accelerate innovation

Read all the results and discover how well organizations are facing the opportunities and challenges.

User Experience is Not Just Design, It’s the Key to Innovation and Growth - Brian Solis

It’s not every day you have Jesse James Garrett stop by to talk about the state of user experience (UX) and its role in the future of business. But, we were fortunate to have him visit the set of Revolution to talk about the importance of people and experiences and how UX deserves the attention of the c-suite.

The author of The Elements of User Experience and Co-Founder of Adaptive Path, Garrett has literally written the book on user experience. When we think of UX though, we often think of web, software and product product development. UX however, also represents the keys to relevance and innovation. In our discussion, Garret shares how research, psychology, behavior and design can open the doors to meaningful creativity for design and product experience strategies. But more importantly, he shares how executives across the organization can learn from the UX team to improve services, business models, and overall customer relationships.

futuramb:

How do companies really use all the data out there? Most of it seems according to a report from IBM and Saïd Business School (Analytics: The real-world use of big data How innovative enterprises extract value from uncertain data) to be used in order to understand the customers better:

Companies clearly see big data as providing the ability to better understand and predict customer behaviors, and by doing so, improve the customer experience. Transactions, multi-channel interactions, social media, syndicated data through sources like loyalty cards, and other customer-related information have increased the ability of organizations to create a complete picture of customers’ preferences and demands – a goal of marketing, sales and customer service for decades.

This is being interesting and a important signal to companies who isn’t into Big Data  yet.

But I think it is important to underline a couple of things put this development in perspective:

• It seems like most of these “innovative” companies still have their focus on their near transaction environment, in this case the customers, and not on the larger picture how the whole business environment is changing. Why is that an issue? With an increasing pace of change and the multiplying effects of several concurrent driving forces this is most likely a far too narrow perspective to really have an impact on the business performance in more than 6 months ahead.
• This current use of Big Data is just a very simple and still immature way of using the available data comparing to what will be possible a couple of years down the road. Companies need to see this use of data, not as an objective to achieve but a small step into a world where the use of big data will be paramount for almost every business transaction which isn’t by definition extremely short term and of a risk taking nature.