IBM and Esri, the mapping company, are linking advanced analytics with geographic information by pulling information from previously siloed systems with big data tools.
KDDI, a mobile and fixed line communications company in Japan, has developed extensive information about its customers through the data it collects including URLs visited, type of mobile device, purchase history and buying habits, gender and age group.
Combining data and geo information from Esri, the company is providing the information to firms for marketing campaigns, said Matt Rollender, IBM’s big data technology alliances executive. Now a marketer could make an offer to a potential customer when they approach a company’s retail location.
In the past, Esri focused on mapping and visualization. Now in an alliance with IBM, it can provide advanced analytics on the data prior to visualization to provide greater insights.
Last October Esri acquired SpotOn, a geo-spatial business intelligence software developer which worked with IBM Cognos to provide customers with embedded maps in their reports.