Is The Enterprise Really Transforming Into A Social Business? - Rawn Shah - Connected Business - Forbes
The argument I put forward was that we still have the same basic structure in companies—HR departments, PR teams, Marketing teams, the IT organization, and so on—so it didn’t seem apparent that the enterprise itself had changed. In response, I heard others describe that how people view their interactions with others in the organization, and the culture has changed, as they see it.
Rawn Shah is an expert in collaboration and social computing methodologies within organizations and on the Web. He is a business transformation consultant in the Social Software Adoption team in IBM where his primary responsibilities involve measuring and determining the business value of collaboration technologies.