IBM Social Business Jam - Overview Join us February 8-11, 2011 for an important dialog about the growing influence of social technology in business.   Social Business Jam Topics The Social Business Jam will address a core set of topics that organizations are seeking to better understand: Building the Social Business of the Future What new social innovations can we theorize? How can social technologies help to deliver value through core business processes (R&D, HR, Finance etc).? Forum Host: Alistair Rennie, General Manager, IBM Collaboration Solutions Building Participatory Organizations Through Social Adoption How can we align our organizational model, culture, and leadership social business adoption? How do we quantify the value of Social Business for the enterprise? Forum Host: Denis Brousseau, Vice President and Global Leader, Organization and People Using Social to Understand and Engage with Customers How does Social Business impact the future of CRM, marketing or communications What are the implications for the way we manage brands? Forum Host: Jon Iwata, Senior Vice President, Marketing and Communications What Social means for IT How can IT organizations get these social technologies implemented in organizations? What technology options are there available to enable this transformation? Forum Host: Patrick Toole, Vice President and Chief Information Officer of IBM Identifying Risks and Establishing Governance What are the real risks of Social Business for the enterprise? What are the right policies and strategies to manage social interactions internally and externally? Forum Host: Harriet Pearson, Vice President, Security Counsel & Chief Privacy Officer

IBM Social Business Jam - Overview

Join us February 8-11, 2011 for an important dialog about the growing influence of social technology in business.  

Social Business Jam Topics

The Social Business Jam will address a core set of topics that organizations are seeking to better understand:

Building the Social Business of the Future

  • What new social innovations can we theorize?
  • How can social technologies help to deliver value through core business processes (R&D, HR, Finance etc).?
  • Forum Host: Alistair Rennie, General Manager, IBM Collaboration Solutions

Building Participatory Organizations Through Social Adoption

  • How can we align our organizational model, culture, and leadership social business adoption?
  • How do we quantify the value of Social Business for the enterprise?
  • Forum Host: Denis Brousseau, Vice President and Global Leader, Organization and People

Using Social to Understand and Engage with Customers

  • How does Social Business impact the future of CRM, marketing or communications
  • What are the implications for the way we manage brands?
  • Forum Host: Jon Iwata, Senior Vice President, Marketing and Communications

What Social means for IT

  • How can IT organizations get these social technologies implemented in organizations?
  • What technology options are there available to enable this transformation?
  • Forum Host: Patrick Toole, Vice President and Chief Information Officer of IBM

Identifying Risks and Establishing Governance

  • What are the real risks of Social Business for the enterprise?
  • What are the right policies and strategies to manage social interactions internally and externally?
  • Forum Host: Harriet Pearson, Vice President, Security Counsel & Chief Privacy Officer

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The Importance of Governance in Enterprise 2.0 Projects | Smart Data Collective Ross Dawson writes a great post outlining 6 steps to help make your enterprise 2.0 projects a success. He touches on the importance of governance being at the heart of your project. While most people think of governance as risk containment and setting limits on data sharing, Dawson argues that it is more importantly an enabler of innovation. Governance provides “parameters, guidelines and policies that address risks, and allow the greatest possible scope for experimentation and value creation.” 

The Importance of Governance in Enterprise 2.0 Projects | Smart Data Collective

Ross Dawson writes a great post outlining 6 steps to help make your enterprise 2.0 projects a success. He touches on the importance of governance being at the heart of your project. While most people think of governance as risk containment and setting limits on data sharing, Dawson argues that it is more importantly an enabler of innovation. Governance provides “parameters, guidelines and policies that address risks, and allow the greatest possible scope for experimentation and value creation.” 

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