The Social Business: Poor leadership, technology focus will cause most social business efforts to fall short

Gartner study finds that:

  • 80 percent of social business efforts will not achieve their intended benefits through 2015 due to inadequate leadership and an overemphasis on technology .
  • The “push” approach that worked for ERP and CRM rollouts won’t work for social applications — people must…
Discussing Digital Strategies at Forrester’s Marketing Leadership Forum | Smarter Commerce
There’s a wonderful scene in All About Eve where the Bette Davis character delivers one of the most famous lines in movie history: “Fasten your seatbelts, it’s going to be a bumpy night.”
I’ve found myself often thinking about that line when evaluating digital strategies. I’ve learned that if you’ve built your digital presence around anything other than delivering a better customer experience, then your seatbelt had better be fastened and fastened tight.
Next week at Forrester’s Marketing Leadership Forum 2012 in Los Angeles (a city where you’re only as good as your latest hit), I’m going to tackle the issue of building a digital strategy that will set you free from the confines of your seatbelt. Come join me as we discuss why digital is more than just another channel.

When Digital Gets Tough, the Tough Get Digital – Building a Digital Strategy That Delivers April 18  2:35 p.m. – 3:05 p.m. Platinum Ballroom C, 2nd Floor

Hope to see you there!

Discussing Digital Strategies at Forrester’s Marketing Leadership Forum | Smarter Commerce

There’s a wonderful scene in All About Eve where the Bette Davis character delivers one of the most famous lines in movie history: “Fasten your seatbelts, it’s going to be a bumpy night.”

I’ve found myself often thinking about that line when evaluating digital strategies. I’ve learned that if you’ve built your digital presence around anything other than delivering a better customer experience, then your seatbelt had better be fastened and fastened tight.

Next week at Forrester’s Marketing Leadership Forum 2012 in Los Angeles (a city where you’re only as good as your latest hit), I’m going to tackle the issue of building a digital strategy that will set you free from the confines of your seatbelt. Come join me as we discuss why digital is more than just another channel.

When Digital Gets Tough, the Tough Get Digital – Building a Digital Strategy That Delivers
April 18  2:35 p.m. – 3:05 p.m.
Platinum Ballroom C, 2nd Floor

Hope to see you there!

The most critical issues our society faces call for scientific collaboration, counsel and insight…Visible scientific leaders shouldn’t be a rarity and we believe the Science and Public Leadership Fellows

program helps to fill this gap.

Andrew Zolli, PopTech’s Executive Director (via poptech)

Health 2.0 has pushed innovation in health care from its inception. From social networks for patients and providers to vertical search and mobile health tools, innovation continues. The Quantified Self represents the latest level of innovation for healthcare. The letters to the NY Times Sunday Magazine in response to the feature on The Data Driven Live, has this choice quote by Patricia Flatley Brennet of Project HealthDesign “Doctors are experts in clinical care; patients are experts in their daily experiences and how they make them feel. Both need to share more with each other.”

But some healthcare organizations have been innovative from the beginning. See the video on the Cleveland Clinic Model of Medicine and then read their latest Annual Report with President Obama on the cover. What a great place to work.

eHealth » John W. Sharp on eHealth and Health IT » A History of Innovation in Medicine

Send your smartest young talent to One Young World - Davos for tomorrow’s leaders.
One Young World invites 1,500 young pioneers from every country in the world and a range of backgrounds to come together to attend the Inaugural Summit in London in February 2010 and help create a global resource of leadership and ideas.
Submitted By: Caroline Hunt Chief Executive Officer, Energetic Communications

Send your smartest young talent to One Young World - Davos for tomorrow’s leaders.

One Young World invites 1,500 young pioneers from every country in the world and a range of backgrounds to come together to attend the Inaugural Summit in London in February 2010 and help create a global resource of leadership and ideas.

Submitted By: Caroline Hunt
Chief Executive Officer, Energetic Communications