Discussing Digital Strategies at Forrester’s Marketing Leadership Forum | Smarter Commerce
There’s a wonderful scene in All About Eve where the Bette Davis character delivers one of the most famous lines in movie history: “Fasten your seatbelts, it’s going to be a bumpy night.”
I’ve found myself often thinking about that line when evaluating digital strategies. I’ve learned that if you’ve built your digital presence around anything other than delivering a better customer experience, then your seatbelt had better be fastened and fastened tight.
Next week at Forrester’s Marketing Leadership Forum 2012 in Los Angeles (a city where you’re only as good as your latest hit), I’m going to tackle the issue of building a digital strategy that will set you free from the confines of your seatbelt. Come join me as we discuss why digital is more than just another channel.
When Digital Gets Tough, the Tough Get Digital – Building a Digital Strategy That Delivers
April 18 2:35 p.m. – 3:05 p.m.
Platinum Ballroom C, 2nd Floor
Hope to see you there!