Long-established agency companies face more competition from the worlds of technology (IBM Interactive Experience, ranked by Ad Age as the world’s biggest digital agency) and professional services (PwC Digital, new to the Agency Report). But investors are bullish on the future of agency giants.

Three Ways Companies Can Reinvent Themselves Digitally By Saul Berman, PhD, Partner and Vice President, Strategy & Transformation, IBM Global Business Services
In less than a decade, the systems that defined the 20th Century — mass production, mass consumption, mass marketing — have been swept away by co-creation, co-production, co-distribution.
In an era where anyone can become a brand’s biggest gadfly on Twitter, an activist organizing millions on Facebook, or an ad-hoc taxi service or hotel through Uber and Airbnb, what it means to be in business is being completely overhauled.
Consumers are now the biggest influencers of business strategy, second only to the C-suite itself, according to 55 percent of executives surveyed in our annual C-Suite study. And over the next five years, 63 percent of execs expect consumers to gain even more power and influence over their businesses, according to IBM’s recent Digital Reinvention Study.
The quadruple whammy of social networking, mobility, the cloud, and analytics is creating a new playing field. It used to take years before a new technology would impact a business, but now connectivity and collaboration are turbocharging the pace of change.

Three Ways Companies Can Reinvent Themselves Digitally
By Saul Berman, PhD, Partner and Vice President, Strategy & Transformation, IBM Global Business Services

In less than a decade, the systems that defined the 20th Century — mass production, mass consumption, mass marketing — have been swept away by co-creation, co-production, co-distribution.

In an era where anyone can become a brand’s biggest gadfly on Twitter, an activist organizing millions on Facebook, or an ad-hoc taxi service or hotel through Uber and Airbnb, what it means to be in business is being completely overhauled.

Consumers are now the biggest influencers of business strategy, second only to the C-suite itself, according to 55 percent of executives surveyed in our annual C-Suite study. And over the next five years, 63 percent of execs expect consumers to gain even more power and influence over their businesses, according to IBM’s recent Digital Reinvention Study.

The quadruple whammy of social networking, mobility, the cloud, and analytics is creating a new playing field. It used to take years before a new technology would impact a business, but now connectivity and collaboration are turbocharging the pace of change.

IBM Invests $100 Million To Expand Design Business | Co.Design | business   design
In response to growing demand, IBM is spending $100 million to acquire talent and open Interactive Experience labs around the world.

IBM Invests $100 Million To Expand Design Business | Co.Design | business design
In response to growing demand, IBM is spending $100 million to acquire talent and open Interactive Experience labs around the world.

Band releases single through the star sign Aquarius
With digital downloads becoming music fans’ format of choice, it’s no wonder we’ve seen ideas such as DIY cardboard turntables and albums embedded in chopping boards attempt to revitalize physical sales. However, others are striving to prove that mp3 releases can be just as imaginative — like British electronic band Metronomy, which is encouraging its fans to use an astrology app to unlock its latest single I’m Aquarius. READ MORE…

Band releases single through the star sign Aquarius

With digital downloads becoming music fans’ format of choice, it’s no wonder we’ve seen ideas such as DIY cardboard turntables and albums embedded in chopping boards attempt to revitalize physical sales. However, others are striving to prove that mp3 releases can be just as imaginative — like British electronic band Metronomy, which is encouraging its fans to use an astrology app to unlock its latest single I’m Aquarius. READ MORE…

ibmsocialbiz:

Marriott brand chief: Kids have a big impact on family vacation decisions. They love video and they love co-creation. Our consumers are helping us to rethink travel and coming up with ideas like zoned music and wait list in the cloud. 

(via Marriott Brand Chief Puts Video Focus on Millennials | Adweek)

IBM Heat Map for analyzing customer activity. Marketers can gauge the behavior of customers across all digital channels, identify patterns and then adjust the digital experience based on this insight to improve the quality and appeal of the user’s experience. IBM digital experience software combines with IBM customer experience management capabilities so marketing professionals can analyze customer activity on a specific channel, such as a mobile device.

IBM Heat Map for analyzing customer activity. Marketers can gauge the behavior of customers across all digital channels, identify patterns and then adjust the digital experience based on this insight to improve the quality and appeal of the user’s experience. IBM digital experience software combines with IBM customer experience management capabilities so marketing professionals can analyze customer activity on a specific channel, such as a mobile device.

smartercities:

IBM Turns Ads Into Useful Urban Furniture | Fast Company
Did you ever need a ramp for your luggage (or bike), or a shelter from a sudden downpour, or a place to sit down and tie your shoe? IBM believes that city life can be awfully inconvenient—and that cities should be designed with the needs of ordinary citizens in mind.

smartercities:

IBM Turns Ads Into Useful Urban Furniture | Fast Company

Did you ever need a ramp for your luggage (or bike), or a shelter from a sudden downpour, or a place to sit down and tie your shoe? IBM believes that city life can be awfully inconvenient—and that cities should be designed with the needs of ordinary citizens in mind.