Redesigning Highway Signs, To Talk To Your Smartphone | Co.Design
But the most radical components of Manual’s redesign can be found when you’re getting off the highway. The group’s proposal calls for every exit sign to be fitted with a wireless transmitter, connecting it to a smartphone app provided by the Department of Transportation. As drivers zoom down the interstate, the app would update dynamically with information on restaurants, gas stations, and local points of interest found at the exits ahead.

Redesigning Highway Signs, To Talk To Your Smartphone | Co.Design

But the most radical components of Manual’s redesign can be found when you’re getting off the highway. The group’s proposal calls for every exit sign to be fitted with a wireless transmitter, connecting it to a smartphone app provided by the Department of Transportation. As drivers zoom down the interstate, the app would update dynamically with information on restaurants, gas stations, and local points of interest found at the exits ahead.

Signs of a Smarter Planet
New billboards are equipped with tiny cameras that gather details about passers-by — their gender, approximate age and how long they looked at the sign. (via Billboards That Look Back - NYTimes.com)

Signs of a Smarter Planet

New billboards are equipped with tiny cameras that gather details about passers-by — their gender, approximate age and how long they looked at the sign. (via Billboards That Look Back - NYTimes.com)